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    Manager, Media Planning - Charlotte, United States - Belk

    Belk
    Belk Charlotte, United States

    4 weeks ago

    Default job background
    OTHER
    Description
    The Manager, Media Planning, is responsible for planning and actively managing the digital marketing and media budget. This role will make recommendations on marketing spend to drive the marketing strategies, achieve sales, and acquire new customers. They will develop comprehensive media plans for online video, display, programmatic, native, and select CTV advertising campaigns across various platforms and channels. In addition, you will be responsible for the success of the affiliate media channel and manage the relationship with the affiliate media agency and key affiliate publishers. The Marketing Planning Manager will serve as the dedicated point of contact for alignment, communication, and escalation to improve operation scalability across digital media channels to support overall company goals. They will support strategic, operational, and financial planning activities to ensure decisions are in line with company goals and strategies.

    Job Summary

    The Manager, Media Planning, is responsible for planning and actively managing the digital marketing and media budget. This role will make recommendations on marketing spend to drive the marketing strategies, achieve sales, and acquire new customers. They will develop comprehensive media plans for online video, display, programmatic, native, and select CTV advertising campaigns across various platforms and channels. The Marketing Planning Manager will serve as the dedicated point of contact for alignment, communication, and escalation to improve operation scalability across digital media channels to support overall company goals. They will support strategic, operational, and financial planning activities to ensure decisions are in line with company goals and strategies.

    Job Functions

    • Plan and actively manage the digital marketing budget for given areas of responsibility
    • Report regularly on the effectiveness of digital marketing activities, make recommendations to the merchant and marketing teams to drive and deliver improved results, set goals and monitor performance
    • Utilize digital media tools and analytics platforms to track campaign performance, analyze data, and produce meaningful reports that inform future strategies
    • Coordinate with media vendors and partners to negotiate media buys, manage budgets, and ensure high quality placements.
    • Present strategic media plans and performance insights to senior management and key stakeholders
    • Manage deadlines and workflow (calendars, budgets, meetings) while prioritizing tasks based on client deadlines and requests while maintaining quality and consistency of deliverables
    • Manage monthly, quarterly and yearly budgets and forecasting process, aligning to accruals and invoice tracking.
    • Build and maintain strong relationships with media agencies, vendors, and cross-functional teams including marketing, creative, finance, and analytics

    Minimum Education & Experience:

    • BA or BS degree in Marketing or Business
    • 5 to 8 years of retail digital marketing experience
    • Additional experience in Marketing, Merchandising, Finance, Planning, Field, or agency work a plus

    Preferred Education & Experience:

    • MBA preferred
    • Department store or big box retailer with fashion and promotional driven environment

    Knowledge & Skills

    • Follows digital media and technology advancements to continuously improve planning methodologies and campaign innovation
    • Good business instincts supported by superior analytical, administrative, and communication
    • Ability to identify growth opportunities, convince others to follow lead, manage execution and objectively report on result
    • Excellent communicaiton skills including business writing, deliverable decks, communicating strategies, verbal presentations, and visual storytelling
    • Proven self-starter with a strong sense of initiative and urgency
    • Strong analytical skills with Excel and other MS Office suite, managing data, reporting

    #LI-Remote

    #IND3

    #LI-CR1

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