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    Senior Product Marketing Manager - Atlanta, United States - QGenda

    QGenda
    QGenda Atlanta, United States

    4 weeks ago

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    Description
    Who We Are

    QGenda is redefining healthcare workforce management everywhere care is delivered. We're on a mission to empower the healthcare industry to better onboarding, deploy, and manage their workforce. Over 4,500 healthcare organizations have trusted us to help them make strategic workforce decisions through our unified software platform.

    With more than 600 employees across the US, we are united in our vision and culture to make a difference for our customers, while enjoying the day-to-day.

    At QGenda, we value our employees and their contributions toward the success of the business.

    We strive to create a dynamic work environment that fosters growth, innovation, and collaboration, where employees can be proud of the work they do and the impact it has on the healthcare industry.

    QGenda is headquartered in Atlanta.

    To learn more about QGenda, visit us at or follow us on Instagram or LinkedIn.

    About Your Role

    We are searching for a Product Marketing Manager to join our existing team.

    The individual will be responsible for building messaging and positioning, supporting demand generation programs, and creating sales tools and product-specific content.

    This individual will work closely with the demand generation and digital teams to develop and message integrated marketing campaigns. They are also responsible for customer case studies and transforming these opportunities into effective marketing assets and sales tools.

    How You'll Make an Impact

    Lead the development of product positioning and messaging, building value props for core QGenda healthcare workforce management products (including Advanced Scheduling, Time Tracking, and Compensation Management)
    Build and execute the sales enablement plan, including the development of new sales tools and sales training materials
    Collaborate with peers to write compelling content that describes the product's ability to meet buyer needs and solve market problems
    Create internal positioning guides as well as external messages and assets focused on key market segments, buyer personas and buying stages
    Lead the creation of marketing assets, including but not limited to market-facing collateral, case studies and success stories, digital media content, speaking proposals, presentations, video content, ROI tools and technical/scientific support materials
    In conjunction with Product Management, conduct market and customer research to gather data and insight about target personas, buyer needs and purchasing decision process for the products
    Serve as the industry and market expert for your products; stay on top of trends, competition, news and changes that impact your target market and solutions
    Be your product(s) Thought Leader - Speak at tradeshows, webinars, and other speaking opportunities
    Keep in lock step with the sales team to ensure alignment and collaboration in market-facing activities. Deliver sales messaging and tools to support product marketing campaigns

    Who You Are

    Excellent verbal and written communication skills
    Ability to think both strategically and tactically
    Strong creative-thinking, interpretation and problem solving skills
    Self-motivated and works with limited direction
    Organized with ability to follow-up and manage details
    Ability to work independently and within a cross-functional team environment, with Sales, Demand Generation Marketing and Product Management
    Strong leadership skills

    Experience You Bring

    5+ years of product marketing experience required, with experience working with a healthcare IT company preferred
    Ability to travel, up to 15% for events

    Applicants for this position must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

    What's In It For You

    We offer a comprehensive total rewards package to support our employees and their family's day-to-day needs, well-being and major life events, which includes:

    Fully company-paid options for medical (both in-person and virtual), dental and vision insurance
    Flexible paid time off (PTO) policy to enjoy periods of uninterrupted rest and relaxation for a healthy work/life balance
    Paid parental leave for birth, adoption or permanent placement 401(k) with company match
    Options to work in a hybrid-working model or remotely from home, depending on the position
    Annual Costco membership, cell phone stipend, commuter benefits, in-office perks and more

    QGenda delivers technology solutions to improve how healthcare is delivered and increase access - for everyone.

    We can only succeed by bringing together diverse minds, thoughts, ideas and team members to create better solutions for our customers and make us a better company as a whole.

    We are committed to creating a culture of embracing diversity, inclusion and equity for all.


    QGenda is an Equal Employment Opportunity employer and makes all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, natural origin, ancestry, age, marital status, disability or genetic information, military status, status as a disabled or protected veteran or any other protected status under applicable law.


    If you require accommodations or assistance to complete the online application process, please contact and identify the type of accommodation or assistance you are requesting.

    Do not include any medical or health information in this email. We will respond to your email promptly.
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