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    Head of Marketing, Digital Performance - Palo Alto, CA, United States - Obsidian Security

    Obsidian Security
    Obsidian Security Palo Alto, CA, United States

    3 weeks ago

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    Description
    Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. If those tools becomeunavailable or that data is jeopardized, there is a detrimental impact on the organization.
    Obsidian proudly offers the industry's most comprehensive and powerful SaaS defense solution. We are committedto solving the challenge of SaaS Security for our customers as efficiently and effectively as possible.
    We're a passionate team optimizing for impact by solving some of the biggest challenges in cybersecurity today.

    Working at Obsidian meanscontributing to an industry-leading cybersecurity product in an environment where customer satisfaction, privacy,and data ethics are paramount.

    We are looking for an experienced Director of Digital Marketing Programs to join our team and help build ObsidianSecurity into that of a world-class brand.

    The ideal candidate will have a deep understanding of digital advertisingtechnologies, strong leadership skills and a proven record of optimizing ad campaigns to maximize business impactand performance.

    This is a hands-on position where you'll use full-funnel tactics and utilize your analytical skills toplan and execute a variety of digital, social and webinar plans.

    You will work closely with content writers, marketingtechnology, and cross-functional teams (Marketing + Sales + Product).

    Define and execute short-term and long-term growth strategies for digital marketing, social media andwebinar strategies

    • Must be able to set up and optimize Google Ads, LinkedIn campaigns and PPC campaigns across searchengines / ad networks
    • Build paid media strategies and plans that drive brand awareness and performance marketing plans thatdrive traffic and conversion, optimizing for ROAS
    • Manage and execute our SEO content program across our digital properties
    • Benchmark SEO / SEM strategy effectiveness (changes to rankings, traffic, conversions), derive insights,develop recommendations, and make decisions based on data; Manage campaign development and execution through creative, paid media, social, demand gen andwebinars to ensure clear alignment with campaign strategy, vision, and direction
    • Actively monitor and report on performance of digital, social and webinars based on KPIs and analyzing results in flight, adjusting execution as needed
    10+ years experience in a B2B, SaaS or Cloud company

    • Proven track record of managing digital content for a corporate website, optimizing SEO / SEM results usingtools like Semrush or other tools
    • Proficient in website CMS and analytics, Google Search Console and WordPress strongly preferred
    • Manage multiple projects independently while maintaining deliverables, timelines, and next steps
    • Able to thrive and deliver in an agile fast-paced, high-growth environment
    • BS or BA in marketing, design or similar degree preferred
    Our competitive benefits packages are designed to support our employees' well-being, both at work and at home.
    ~ Flexible paid time off and paid holiday time off
    ~We value diversity and hire for talent, passion, and compassion. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.
    #
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