Head of Marketing, Digital Performance - San Francisco, CA, United States - Carta

Description

Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Carta also supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under administration. Today, Carta's platform manages nearly three trillion dollars in equity globally.
As the Head of Integrated Marketing, you'll work to:
Act as a key member of the CMO's leadership team, uniting strategy and assets across the marketing team under defined plans and plays
Lead a team of lifecycle marketing managers, event specialists and performance marketers
Operate as a center of excellence for multichannel campaign strategies to meet business unit-specific goals for pipeline, conversion, growth and other KPIs
Partner with the Brand team for full-funnel marketing approaches and handoffs, and help guide the development of performant creative and content assets
Support business unit-specific demand generation specialists to achieve scale across campaign types
Collaborate across Sales, Product, Customer Success , Business Development, Marketing Ops and internal marketing partners
Work closely with Revenue team on lead quality, follow up and campaign feedback
Drive attach/upsell pipeline as day-one priorities for customer marketing
Partner with Product Marketing on mapping and testing customer journeys in campaigns
Support the work of the BD team to enable channel/alliance/partner marketing motions with campaigns on an ongoing and as-needed basis
Marketing is the engine for growth at Carta.

We bring our values to life through our brand, and drive demand for products and services across a complex market landscape.

12+ years of integrated marketing/demand generation/ lifecycle marketing experience, preferably in SaaS
~ Highly skilled in working across Brand, Content, Performance Marketing, Product, Sales, and Marketing Ops as well as finance business partners
~ Experienced with analytics for driving campaign design, iterating on channel performance, assessing spend and providing reporting to CMO
~ Comfortable interacting with executives in a fast-paced environment
~ Biased for action and data-driven
~ working towards a common goal of creating more owners in the private markets.

Carta's compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans.

Our minimum cash compensation (salary + commission if applicable) range for this role is: $243,000 - $325,000 in San Francisco, CA.

If accommodations due to a disability or medical condition are needed, please connect with the recruiter via email. Our company has been targeted by individuals creating fake domains similar to ours to scam prospects and candidates. For more information about this type of scam, please review the guidelines provided by the Federal Trade Commission (FTC). If you encounter any suspicious activity, please report it immediately to recruiting-.Do you now or in the future require visa sponsorship to continue working in the country where this position is located?

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military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order
Voluntary Self-Identification of Disability
For government reporting purposes, we ask candidates to respond to the below self-identification survey.

As set forth in Carta's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

A "disabled veteran" is one of the following:
a veteran of the U.S.

military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.

military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order
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