Senior Global Cross Portfolio Content Manager - Santa Clara, United States - Palo Alto Networks

Description

Company Description

Our Mission

At Palo Alto Networks everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Our Approach to Work

We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together

Job Description

Your Career

In this role within the Global Cross-Portfolio marketing team, you'll be responsible for leading the global cross portfolio content strategy & development of the company narrative and messaging across Palo Alto Networks internal and external digital pages, major events and cross-portfolio campaigns - directly impacting our business and brand to shift the market perception of the Palo Alto Networks brand within the C-level executive community from a "firewall vendor" to a "strategic cybersecurity partner."

You'll be responsible for planning, execution, and measurement of entire programs of cross-portfolio content, working closely with our marketing leaders to ensure the alignment and impact of all you create. Often, you'll be working in a highly technical environment, but with a need to translate that technical material into easily consumed, significant content. Above all, the ideal candidate is someone who possesses a broad skill set related to strategic content development—from top-line planning to managing detailed execution to developing the corporate narrative frameworks, and supporting storytelling and messaging.

You will work collaboratively with campaigns, communications, product marketing, events and security research teams to create content that is reflective of our needs, our client's needs, industry changes and the unique security outcomes that Palo Alto Networks has to offer.

Your Impact

• Collaborating across all of marketing, especially with communications, analyst relations and product marketing teams, to own and maintain Palo Alto Networks brand positioning and messaging, company narrative and boiler-plate messaging - ensure brand messaging and company narrative are appropriately and impactfully infused across all relevant programs, web pages, campaigns and sales enablement efforts
• Working closely with the events and comms team, build and maintain global event messaging and messaging strategy, create consistency and impactful messages across proprietary and third-party events
• Coordinate the development of key brand and cross-portfolio content assets—including high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy—partnering with subject matter experts, cross-functional teams such as communication, events and campaigns, contract writers and agencies as required; oversee content status, plans and editorial calendar effectively for all brand and cross-portfolio content assets
• Lead global content thought leadership strategy, programs, editorial and messaging, partnering heavily with subject matter experts across network, cloud, endpoint and security operations and executive leaders across regional teams, own Palo Alto Networks thought leadership webpage end-to-end and its editorial calendar, ensure the page is always relevant, up to date and performing, collaborate closely with communications team to ensure content pieces and topics are aligned
• Understand and grow our earned, paid, shared, and owned cybersecurity content strategy
• Efficiently lead internal and external agencies, vendors, creative teams, and copywriters
• Establish and continually monitor goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach Serve as an exemplary writer, consistent with our company's tone and mission - write clean, concise, well-polished copy
• Continuously measure and improve content performance, create reports leveraging Google Analytics, HubSpot and social media analytics tools
• Partner with content leads, graphic designers and team members across communications, product marketing, campaigns and events to create and align all content & ensure consistent message
• Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels

Qualifications

Your Experience

You're a data-driven, strategic, and talented content professional who possesses strong content marketing knowledge and experience.The ideal candidate will also reflect our company values in their approach to the work.

We're seeking to build our team with someone who is:

• A passionate storyteller and has experience working collaboratively with a broad variety of stakeholders to build compelling content in multiple formats (written, video, and blogs/articles to name a few) that resonates with our audiences
• A strong editor – flexibility to write a newsworthy blog post, and copy edit content from contributors without content marketing backgrounds
• An adept self-starter and project manager who can manage a content calendar, handle multiple projects simultaneously, and has the ability to "connect the dots".
• An analytics-driven content strategist who understands how to select, optimize, and prioritize content based on data
• A team player who thrives working collaboratively in a dynamic, fast paced environment
• 10+ years content marketing experience or direct copywriting experience and results in a technical B2B industry - cybersecurity or enterprise tech experience preferred
• Previous experience in managing company-wide messaging and narrative work to support and inform major efforts such as company home page, global events and brand-level campaigns
• Strong leadership, coaching and team management abilities
• Ability to develop, organize, and maintain process documentation
• Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work
• Excellent project management capabilities
• Clear, effective communicator—verbally and in writing
• Demonstrated ability to work productively with counterparts in a cross-functional capacity
• Must be able to respond quickly in an environment of changing priorities
• Results-oriented - proven ability to prioritize, drive and achieve results through self and others under time pressure
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Ability to analyze and present content and social performance
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales
• Strong knowledge of content marketing strategy and channels
• Bachelor's or Master's in marketing, communications, journalism or related discipline or equivalent military experience required

Additional Information

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be between $147,400/yr to $238,600/yr. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Is role eligible for Immigration Sponsorship?: No. Please note that we will not sponsor applicants for work visas for this position.