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Integrated Campaign Manager - Columbus, United States - CyberArk
Description
This job was posted by : For more information,please see:Who we are:
CyberArk (
NASDAQ:
CYBR) is the global leader in Identity Security.
Centered on privileged access management, CyberArk provides the mostcomprehensive security offering for any identity - human or machine -across business applications, distributed workforces, hybrid cloudworkloads and throughout the DevOps lifecycle.
The world\'s leadingorganizations trust CyberArk to help secure their most critical assets.To learn more about CyberArk, visit our CyberArk blogs or follow us onTwitter, LinkedIn or Facebook.
About this role:
CyberArk is seeking an Integrated Campaign Manager, reporting to the Sr.
Director of Solutions Marketing, to support our DevSecOps solutions.
TheIntegrated Campaign Manager is a critical role, designing and deliveringeffective campaigns to educate the market and drive demand for oursolutions worldwide.
The ideal candidate is a strategic thinker,applying a data driven mindset to developing and executing leading edgemultichannel integrated global campaigns.
This person is an excellentcommunicator with a passion for building consensus across a wide varietyof organizational stakeholders, achieving alignment on goals andcohesive execution of the GTM plan.
This is an exciting opportunity for a creative marketing professionalwith broad experience across a variety of marketing disciplines andchannels, and an understanding of how to bring these channels togetherin a cohesive brand experience across marketing campaigns and programs.
What you will do:
Own strategic planning and execution of integrated marketingcampaigns to reach a defined target audience.
Develop a deep understanding of the audience, including keypersonas, ideal customer profiles, and market drivers.
Lead the content strategy in partnership with the corporatemessaging and content marketing teams to develop thought leadershipstrategies, story arcs and agreed upon content deliverables toposition CyberArk as an industry leader in Identity Security atevery stage of the buyer\'s journey.
Build integrated campaign architecture and channel mix designed tolead the target audience along a cohesive buyer\'s journey fromawareness through adoption and expansion; selecting and executingtactics that will achieve target goals.
Develop nurture strategy and framework in collaboration withmarketing automation team to ensure maximum lead conversion.Manage digital footprint and strategy related to supporting campaignobjectives in partnership with the web, social and digital mediateams.
Manage and coordinate the campaign implementation process, aligningwith key stakeholders across marketing functions on roles,responsibilities, key objectives, timelines, milestones, anddeliverables.
Maintain internal collaboration site, keeping available campaignmaterials and kits up to date and readily available for globalactivation by various teams and stakeholders.
Support sales and SDR enablement to ensure highly successfuloutbound prospecting motions, and a consistent messaging frameworkacross every prospect interaction with CyberArk.
Partner with the channel marketing organization to deliver scalablerepeatable programs to be executed through the channel to supportshared business goals.
Document processes, create templates, publish program briefs andexecution instructions.Analyze and evaluate campaign performance, reporting out to keystakeholders regularly and optimizing performance based on real timemetrics.
What you need to succeed:
Experience in B2B Enterprise Technology Marketing
6+ years of multichannel campaign strategy development and marketingexecution experien e
Exceptional communicator, comfortable navigating large teams,operating cross-functionally with stakeholders spanning seniorleaders through early career contributors.
Deep understanding of campaign creation, tools and platforms usedacross both digital and traditional marketing tactics.
A deep understanding of funnel conversion and campaign performancemetrics, with the ability to utilize information from tools such asTableau, Allocadia and Marketo.
Strong leadership and consensus building skills, with a willingnessto work diplomatically while keeping targets and goals top of mind.Results driven, with the ability to analyze data to make inferencesand recommendations for program modifications and optimization.
Strong project management skills, deeply detail oriented with theability to coordinate multiple projects across various people andteams while meeting deadlines and delivering on key objectives.
Thrives in a fast-paced evolving environment.CyberArk is an Equal Opportunity/Affirmative Action employer.
Allqualified applicants will receive consideration for employment withoutregard to race, color, religion, creed, sex, sexual orientation, genderidentity, national origin, disability, or protected Veteran status.
The salary range for this position is \$92,000 - \$130,000/year, pluscommissions or discretionary bonus, which wil#J-18808-Ljbffr
