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    Senior Product Manager - Baltimore, United States - Invenia Group

    Invenia Group
    Invenia Group Baltimore, United States

    1 week ago

    Default job background
    Description
    Invenia Group is working with a growing manufacturer of specialist scientific instrumentation to hire a Senior Product Manager.

    The company manufactures specialist proteomic instrumentation, kits and services used across a wide range of immunology applications. Their customers include pharma, biopharma, biotech, academia and CROs.


    The company prides itself on having a great market reputation for the quality and reliability of its products and services.

    The Role


    This position will be mainly responsible for strategy development, tactical implementation of the go-to-market strategy and demand generation for the company's instruments in the Life Science Research market.


    This role will be responsible for developing and delivering the product message for their customer base using global marketing and sales channels to help drive sales growth and hit revenue targets.


    Responsibilities include:
    Create global marketing campaigns

    Develop the customer value proposition for different market segments to drive new product adoption and sales within existing customer bases

    Help develop and deliver the brand's long-term brand campaign

    Work cross-functionally with the wider marketing team

    Develop a deep understanding of the competitor landscape

    Create collateral as needed

    Develop key indicators of marketing performance and effectiveness, including tracking new leads generated, new accounts and product revenue

    Responsible for marketing spending getting the best ROI and adjusting where necessary

    Work cross-functionally to develop and grow brand awareness across customer segments

    What we are looking for:
    Master's degree or higher in science science-related subject

    5+ years in a similar role including experience developing marketing strategy and implementing marketing plans

    Must have experience in developing and implementing brand campaigns in the Life Science Research market

    This is a remote role with occasional requirements to travel to the company's HQ in Maryland.

    #J-18808-Ljbffr
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