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Thousand Oaks

    Marketing Manager - Thousand Oaks, United States - HK Lighting LLC

    HK Lighting LLC
    HK Lighting LLC Thousand Oaks, United States

    3 weeks ago

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    Description
    Job Description

    Job Description

    HK Lighting has an immediate opening for a Marketing Manager to join our team In this role you will be
    responsible for leading all marketing activities including brand marketing, social media, product marketing,
    and public relations. You will work closely with the Director of Sales and Operations to create strategy for the
    company. Our team is grounded in principles of learning fast, focusing on our customer, and quickly adapting
    to deliver new opportunities. This position will report to the head of Sales and Marketing.


    Position Summary:
    This role is instrumental in helping HK Lighting become even more well-known for its broad assortment of
    architectural lighting. The Marketing Manager will support growth across all channels including direct
    commercial business, lighting specifiers, integrators, e-commerce, and direct-to-designers. This role will help
    build and expand HK Lighting's brand by driving awareness and inspiration through a wide range of online
    and offline marketing activities related to product launches, digital marketing efforts and sales materials. This
    role will be expected to report quarterly on measurable activities.


    Responsibilities:
    New Product Introductions – Work closely with product development, creative and engineering
    teams to ensure every new product launches with complete and accurate content, imagery, and
    inspiring/educational

    sales tools.
    Catalog/Website/Specification

    Sheets/Install

    Instructions/Design

    Guides– Work closely with product
    development and creative teams to prepare, build and maintain architectural

    catalogs/brochures,
    website content and specification sheets; includes drafting, copy writing, proofing, working with the
    web-team for implementation, and coordinating distribution.
    Sales Tools/Trainings – Support the sales teams by soliciting feedback on material needs and execute
    upon feedback via a "project management" mindset and within the expectations of the budget. Sales
    tools include rep cases,

    catalogs/brochures,

    application imagery, installation and feature videos,
    webinar trainings, etc.
    Tradeshow – Work closely with the sales and creative teams to ensure HK's architectural displays,
    marketing collateral, physical products and special events represent the brand in the best possible
    light. Attend tradeshows including set-up, training, and interacting with Sales Reps and Customers.
    Email Campaigns & Social Media – Drive brand awareness through creation of email and social
    media topics including Instagram, LinkedIn, and Pinterest. This role is responsible for developing a
    content calendar and working with the creative team to deploy relevant content to each platform.
    Competitive Research – Monitor and report on marketing programs led by competitive lighting
    companies across all relevant channels.
    Budget – Responsibly execute upon marketing initiatives within the expectations of the budget and
    help track expenses for the department.
    To set objectives and marketing plans related to brand strategy, new product development pipelines
    and sales goals, all in the context of an ever-increasing understanding of the competitive space and
    the key market drivers.
    To serve as brand source for internal PR outreach, providing brand priorities, direction, key
    messaging, and product information as newsworthy products/programs are launched — striving for
    positive, timely, accurate publicity in targeted publications and social media outlets, particularly
    building our expertise within targeted social media that impacts our key constituents.
    To develop ongoing sales support materials, programs, and newsletters to increase the productivity
    and effectiveness of our network of sales reps with our customers (whether industry specifiers, e.g.
    architects, lighting designers, etc.)
    To write and continually update copy for a wide range of marketing materials, e.g. catalogs, product
    descriptions, social media posts, sales/customer newsletters, a wide variety of email blasts, etc.


    Qualifications and Competencies:
    Bachelor's degree in marketing, Communications, Public Relations, or related field
    A minimum of five (5) years of full-time experience as a professional marketing manager (spanning
    both traditional and digital marketing).
    3 years' experience in Architectural Lighting is preferred.
    Experience in multi-channel B2B and B2C business models is a plus.
    Must exhibit proficient computer skills utilizing the Microsoft Office Suite and Adobe suite of
    products (Photoshop, InDesign, and Illustrator). Experience with Constant Contact database/email
    system or like product.
    Proven success in developing, implementing, and measuring marketing programs, public relations,
    social media, digital marketing, etc.
    Excellent verbal communication and writing skills, with some copy writing experience (with samples
    available)
    Interest in and energy to investigate innovative marketing strategies, techniques, and tactics to bring
    a steady stream of new recommendations designed to meet the overall marketing objectives in more
    efficient and/or effective ways.

    At HK Lighting our mission is to bring lighting performance and longevity to every outdoor space. HK Lighting
    is a premier spec grade exterior architectural lighting company. We are proud to offer a market-leading range
    of premium products across categories, styles, and price points, and, above all, a world-class customer
    experience.

    Company Description Since 2005, HK Lighting has been providing its customers with both innovative and unique architectural outdoor and landscape lighting products.

    Our coveted designs are built on the principles of longevity, performance and clean design.

    Through our close work with the lighting design community, we can both modify existing products as well as create customized fixture designs that achieve the designer's desired effect.

    Our personalized customer attention and support from initial specification to years after installation sets HK Lighting apart in the marketplace.

    HK Lighting is proud to be an

    Equal Opportunity Employer:


    HK Lighting strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind.

    We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.

    We encourage all to apply.

    Company Description


    Since 2005, HK Lighting has been providing its customers with both innovative and unique architectural outdoor and landscape lighting products.

    Our coveted designs are built on the principles of longevity, performance and clean design.

    Through our close work with the lighting design community, we can both modify existing products as well as create customized fixture designs that achieve the designer's desired effect.

    Our personalized customer attention and support from initial specification to years after installation sets HK Lighting apart in the marketplace.

    \r\rHK Lighting is proud to be an

    Equal Opportunity Employer:
    \r\rHK Lighting strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind.

    We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.

    We encourage all to apply.
    #J-18808-Ljbffr
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