- Manage the overall content lifecycle, from creation and editing through approvals, publishing, measurement, curation, and maintenance
- Create and maintaining an aligned content and campaign calendar that schedules and tracks assets and campaigns
- Assist in ensuring a consistent brand voice across customer touchpoints
- Facilitate the creation of assets that support and optimize our customer journey
- Drive strategic alignment and workflow efficiency
- Compile and consider data, including target audience, personas, messaging, competitive information, customer feedback and campaign results to inform content strategy
- Provide operational support for content creation, including engaging participants and managing meeting and resource schedules, workflows, and deadlines
- Support and evangelize corporate brand and content governance practices
- Work collaboratively with business analysts to report on content measurement and make recommendations for optimizing quality, processes, and channels
- Assist in tracking and reconciling the marketing budget, including PO creation, vendor relations, facilitating contract reviews with our legal team, and recording invoice and payment details
- Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results
- Who You Are
- Bachelor's degree in business administration, marketing, communications, or a related field
- 1-3 years of experience in marketing
- Content creation and lifecycle management experience
- Experience aligning SEO strategy and content production
- Exceptional project management skills & highly organized
- Highly adaptable to changing priorities
- Comfortable presenting to cross-functional teams and senior leadership
- Familiarity with digital marketing tactics
- Possess strong skills in excel & PowerPoint
- Other Experiences:
- Technology industry experience, with preference given to security industry knowledge
- Familiarity with B2B sales funnels and the ability to map content to the customer journey
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Marketing Coordinator - San Jose, United States - PrideStaff
![PrideStaff background](https://contents.bebee.com/companies/us/pridestaff/background-L35gP.png)
Description
Marketing Coordinator
Schedule: M-F 8:00am-5:00pm
Pay Rate: $30
Up to 40 hours a week or more
General Accountabilities
Compensation / Pay Rate (Up to): $ $35.00