- Monitor campaign performance per associated KPI's and manage daily spend, budgets, targeting, and optimizations of media running through DSPs
- Review and document orders received from Media Team and coordinate with ad ops on ad trafficking in Campaign Manager
- Ensure all campaigns elements have been provided to Trading Team and will launch as expected
- Collaboration with various internal and external teams to verify timely creative swaps
- Ability to analyze and interpret large data sets leveraging excel to improve campaign strategy
- Analyze campaign performance and provide insight into campaign strategy across multiple tactics
- Contribute to Media Planning Team as requested for markets in assigned region and assist in building and improving the programmatic offering
- Resolve missing or discrepant invoice issues with internal and external contacts
- Work closely with Trading Team to determine when new IOs are needed or when new tactics need to be added
- Provide direction to Activation Assistants / Junior Activation Strategists
- Four-year degree in the area of Advertising, Marketing, Media or a similar discipline
- Minimum of 2-3 years' experience in programmatic buying, media planning / buying or other relevant experience
- Ability to deliver quality work in a short turnaround time
- Outstanding organizational and problem-solving skills
- Proficiency in Excel, Word, and PowerPointFamiliarity with filters and formulas such as VLOOKUP is plus.
- Ability to work in a fast-paced environment in which to thrive
- Success with prioritizing tasks and meeting deadlines
- Strong communication skills and desire to work in a team atmosphere
- Familiarity with digital advertising and its KPIs
-
Digital Activation Strategist Assistant
3 weeks ago
Publicis Groupe Birmingham, United StatesCompany Description · Martin Retail Group isn't your typical "ad agency." We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama ...
-
Inside Sales Manager
3 weeks ago
Swagelok Alabama | Central & South Florida | West Tennessee Birmingham, United StatesABOUT US: SWAGELOK ALABAMA | CENTRAL & SOUTH FLORIDA | WEST TENNESSEE · We are the local authorized sales and service center for Swagelok Company, a global leader recognized for manufacturing excellence in fluid system components and solutions. Our mission extends beyond deliveri ...
-
Food Director,
2 weeks ago
Hearst Birmingham, United StatesJob Description · Why Hearst Magazines? · Hearst Magazines' portfolio of more than 25 powerful brands in the U.S. - including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics - inspires, entertains and builds new and bold experiences for an engag ...
-
Senior Connections Strategist
2 weeks ago
Digitas Birmingham, United StatesJob Description · Job DescriptionCompany Description · Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveragin ...
-
business development representative
2 days ago
Jobs for Humanity Birmingham, United StatesJob Description · Position Type : · Full time Type Of Hire : · Experienced (relevant combo of work and education) Education Desired : · Bachelor of Business Administration Travel Percentage : · 15 - 25% · Job Description · GENERAL DUTIES & RESPONSIBILITIES · Manages enter ...
-
Vice President of Client Strategy
1 day ago
High Level Marketing Birmingham, United StatesJob Description · Job Description Salary: 160,000+ · Welcome to · High Level Marketing (HLM) , where we're not your average Digital Marketing Agency. We're a dynamic force that loves shaking things up With our infectious energy and culture, we create amazing experiences for cl ...
-
Vice President of Client Strategy
2 weeks ago
High Level Marketing Birmingham, United StatesJob Description · Job DescriptionSalary: 160,000+ · Welcome to High Level Marketing (HLM), where we're not your average Digital Marketing Agency. We're a dynamic force that loves shaking things up With our infectious energy and culture, we create amazing experiences for clients w ...
-
Marketing Content Strategist
3 weeks ago
Regions Bank Birmingham, United StatesThank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, ...
-
Food Director,
4 weeks ago
Hearst Communications Birmingham, United StatesWhy Hearst Magazines? · Hearst Magazines' portfolio of more than 25 powerful brands in the U.S. - including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics - inspires, entertains and builds new and bold experiences for an engaged and growing aud ...
-
Sales Operations Manager
3 weeks ago
Swagelok Alabama | Central & South Florida | West Tennessee Birmingham, United StatesABOUT US: SWAGELOK ALABAMA | CENTRAL & SOUTH FLORIDA | WEST TENNESSEE · We are the local authorized sales and service center for Swagelok Company, a global leader recognized for manufacturing excellence in fluid system components and solutions. Our mission extends beyond deliveri ...
-
Marketing Content Strategist
2 weeks ago
Regions Bank Birmingham, United StatesThank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, ...
-
Business Development Representative
4 weeks ago
FIS Global Birmingham, United States OTHERPosition Type : · Full time Type Of Hire : · Experienced (relevant combo of work and education) Education Desired : · Bachelor of Business Administration Travel Percentage : · 15 - 25%Job Description · GENERAL DUTIES & RESPONSIBILITIES · • Manages enterprise lead generation a ...
-
Business Development Representative
4 weeks ago
Jobs for Humanity Birmingham, United StatesCompany Description · Jobs for Humanity is collaborating with FIS Global to build an inclusive and just employment ecosystem. We support individuals coming from all walks of life. · Company Name: FIS Global · Job Description · Position Type : · Full time · Type Of Hire : ...
-
Audit Data Visualization Designer
3 weeks ago
Regions Bank Birmingham, United StatesThank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, ...
-
Publicis Groupe Birmingham, United StatesCompany Description · Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, ...
-
Marketing Content Strategist
3 weeks ago
Regions Birmingham, United States Full timeThank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, ...
-
Digitas Birmingham, United StatesJob Description · Job DescriptionCompany Description · Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveragin ...
-
Business Development Representative
3 days ago
FIS Global Birmingham, United States OTHERPosition Type : · Full time Type Of Hire : · Experienced (relevant combo of work and education) Education Desired : · Bachelor of Business Administration Travel Percentage : · 15 - 25%Job Description · GENERAL DUTIES & RESPONSIBILITIES · • Manages enterprise lead generation a ...
-
Private Wealth Management Trust Advisor
2 weeks ago
Regions Birmingham, United States Full timeThank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, ...
-
Audit Data Visualization Designer
3 weeks ago
Regions Bank Hoover, United States Paid WorkThank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, ...
Digital Activation Strategist - Birmingham, United States - Martin Retail Group
Description
Job Description
We are currently seeking an experienced and talented Digital Activation Strategist to join our close-knit programmatic team. The position will manage digital media buys for our premier automotive clients.
This position will be responsible for the management and strategy of in-house digital media to run campaigns effectively and efficiently. The Digital Activation Strategist will participate in planning process and selection of digital media tactics and must have a well-rounded digital marketing background. You will be a field team and client resource for communication of campaign effectiveness and all other related media discussions.
We are one of the nation's largest automotive advertising agencies and pride ourselves in providing the best retail automotive marketing solutions to our clients.
JOB RESPONSIBILITIES
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group
Qualifications
EXPERIENCE, KNOWLEDGE AND SKILLS