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Chanhassen

    Marketing Specialist - Chanhassen, United States - Insight Global

    Insight Global
    Insight Global Chanhassen, United States

    3 weeks ago

    Insight Global background
    Accounting / Finance
    Description

    Title: Mobile Marketing Specialist

    Location: Hybrid 3 days a week on-site in Chanhassen, MN

    Type: 6M Contract-to-Hire

    Salary: $70,000 - $90,000

    Required Skills and Experience:

    -3+ years digital marketing experience

    -Experience copywriting for mobile push and SMS notifications and mobile email marketing

    -Proficient in message development and building marketing communications (experience manipulating dynamic content, creating analytics tracking URLs, understanding when to use SSOID, manipulating colors and content blocks to create new templates)

    -Experience with campaign planning and campaign optimization

    -Experience with Adobe Analytics or Google Analytics

    Nice-to-Have:

    -Experience with A/B testing

    -Experience with Domo or other reporting tool

    -Experience with Salesforce or other Customer Engagement Platform

    -Experience working at a digital marketing agency or comparable fast paced environment

    Responsibilities:

    -Submits creative requests with supervision

    -Copywriting mobile push & SMS using best practices

    -Revises message center copy to meet best practices

    -Creates analytics tracking URLs

    -Understands when to use SSOID

    -Creates new templates - manipulates colors, content blocks

    -Creates new audiences

    -Creates queries for exclusion lists

    -Writes eligibility rules

    -Creates triggered and time-based journeys

    -Develops campaign planning skills

    -Provides messaging recommendations.

    -Completes project plans with supervision

    -Ideates A/B testing ideas

    -Pulls performance reports and proficient in analyzing results and creating insightful campaign recap report.

    -Proficient in campaign optimization (creative, CTA, audience, send time)

    -Uses CEP and web analytics data for optimization recommendations

    Compensation:

    $70,000 - $90,000

    Exact compensation may vary based on several factors, including skills, experience, and education.

    Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.

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