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Marketing Channel Enablement Manager - Atlanta, United States - Thermo Fisher Scientific
Description
Job DescriptionMarketing Channel Enablement Manager
R
As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale.
Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner, and safer.
We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Location:
Houston, TX; Paramus, NJ; Atlanta, GA; Pittsburgh, PA; Boston, MA
The Marketing Channel Enablement Manager will be responsible for partnering cross functionally to develop key business strategies and drive Omni-channel execution for revenue generating activities for the Fisher Healthcare business.
In this role you will collaborate with the Data Science, Digital & Portfolio Marketing teams to identify attractive customer segments and build key strategies based on each customer's purchasing journey.
You will be accountable for identifying, defining, and implementing all Omni-channel activities including email, digital, paid search, and social tactics, which will require a strong understanding of digital programs including but not limited to the suite of Adobe platforms, Eloqua, HTML, SQL, Sprinkler, & other technologies.
You will also own Omni-channel strategy optimization using commercial feedback, voice of customer insights, analytics and platforms such as Criteo to drive improvements across activities.
To be effective you will need to have excellent critical thinking skills, data driven decision making, and have a passion for improvement.
The Channel Enablement Manager also plays a key role in forecasting and maintaining marketing spend and driving performance reporting across channels.
A strong candidate will also exhibit a positive demeanor and be able to work independently to get results.Responsibilities:
Partners with Data Science, Digital & Portfolio Marketing teams to build key strategies across customer groups. (Suppliers, GPOs, IDNs, etc.)
Understands funnel generation activities and partners with cross-functional teams to develop strategic plans for revenue attainment.
Identifies key Omni-channel activities based on the customer segmentation and implements tactics across the sales funnel.
Ability to understand the downstream lead transfer process to ensure timely transfer of leads into , ideally through an automated process.
Drives the development and use of data centric segmentation and targeting capabilities that drive improvements in channel effectiveness
Leads audience activation for all Omni-channel tactics including but not limited to (tradeshows, paid search, on-site merchandising, email, webinars, social, etc.)
Ability to develop and implement strategic plans across multiple channels, driving execution across channels such as tradeshows, customer presentations, paid search, website optimization, on-site merchandising, webinar and social media activities.
Continuously assesses the performance of Omni-channel activities in order to find opportunities to improve process efficiency, quality, customer satisfaction, and/or capability advancement.
Defines critical metrics and measures performance across channels to assess whether they are delivering on expectations and key performance indicators such as quality, cost, and speed of delivery.
Leads Omni-channel strategy optimization using commercial feedback, voice of customer insights, analytics and platforms such as Criteo to drive improvements across activities.
Identifies innovation and drives next generation implementations across the Fisher Healthcare business, focusing on automation initiatives such as generative AI.
Plans, implements, and analyzes test campaigns.
Leads financial/budget planning and forecasting and determines budget requirements drive enablement activities.
Builds and optimizes regularly scheduled, ad hoc, and automated Email and Push campaigns.
Uses data and customer analytics to constantly improve customer engagement across all Omni-channel activities using Data Science and retargeting applications
Requirements:
7+ years of marketing, agency or B2B/B2C marketing experience
Bachelor's degree required.
MBA or post graduate degree equivalent a plus.
Strong understanding of digital programs including but not limited to the suite of Adobe platforms, Eloqua, Power BI, HTML, SQL, Sprinkler, & other technologies.
Apply today Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Please contact us to request accommodation.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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