Marketing Lead - San Francisco, CA, United States - daydream

Description

About daydream

daydream is a platform that automates programmatic SEO, end-to-end.

The platform helps businesses identify search patterns, creates content at scale, and automatically improves that content.

We've raised $2.5M from leading investors like Basis Set Ventures, WndrCo, SOMA Capital and current and former Heads of Growth/Product Growth at companies like Notion, Airtable, Webflow and Dropbox. Our customers include Product Hunt, Notion, Tome and other venture-backed companies.

We're on a high-growth trajectory and we're looking for people who want to join us on the journey to building a billion-dollar company. Our team previously worked together at Flixed , a startup we bootstrapped to $2M+ in revenue almost purely on the back of programmatic SEO.

More reading:

The Problem we're trying to solve

Heads of Growth love programmatic SEO . It's the secret growth playbook used by companies like Zapier , Canva , to acquire millions of visitors. The problem is, building a pSEO engine currently requires work from SEO analysts, content marketers, software engineers, data scientists and others. As a result, it's logistically complicated and expensive. You can hire specialized agencies, but they cost $50K+ per month.

How we're solving this problem

daydream is building a SaaS platform that automates every piece of building a programmatic SEO engine. Everything from identifying search queries, to producing 90th percentile quality content at scale, all the way to automatically updating that content.

???? Why we're hiring

Demand for daydream is growing fast as our ARR continues to increase rapidly each month since the inception of our company, all before launching a generally available product. This is exciting, but there's still a lot to do ahead With search undergoing the most rapid change in a generation, we want to establish daydream as a leading voice on the intersection of AI, SEO, and search.

The People and Environment

Here are three key elements of our culture:

• Push the pace
  • No sandbagging allowed Everyone at daydream is expected to proactively identify when a particular goal can be met faster, and to push for acceleration.
  • A real example of how this value has been applied — we initially thought we would hit a certain revenue milestone within 1 year. We realized we can do it in half the time, so we shortened our timeline to hit that goal to 5 months instead.
• Build something you're proud of
  • Speed of execution is important, but only if it's in service of delivering a delightful experience to the customer. We want you to look back at what you've built at daydream and feel a deep sense of satisfaction.
  • A real example of how this value has been applied — In the past, we've prioritized "wowing" the customer at each release of daydream, even at the earliest phases. Speed is no excuse for delivering a poor experience.
• Five star customer service only
  • The bar for customer service at daydream is always exceeding the customer's expectations. It is not "meeting" the customer's expectations.
  • A real example of how this value has been applied — We've had situations where the customer is unintentionally moving slower than is possible with their SEO strategy. In these situations, we've proactively encouraged the customer to move faster.

The people you'll be working with

Thenuka (CEO and Co-Founder) : Thenuka was previously the founder at CEO at Flixed , which he bootstrapped to $2M+ in revenue almost exclusively using programmatic SEO. Prior to that he was an Entrepreneur-in-Residence at Hustle Fund and Chief of Staff to the COO at Pango, a cybersecurity company with $100M+ in annual revenue.

Shravan (CTO and Co-Founder) : Shravan was previously an Engineering Lead at Flixed. Before that, Shravan worked as a Software Engineer at Facebook for three years, where he worked on mass-scale web scraping for Facebooks' Jobs product, and Meta Reality Labs.

Wesley (Chief of Staff) : Prior to becoming Chief of Staff at daydream, Wesley spearheaded growth initiatives at Hustle Fund's Angel Squad. Initially, I joined the team as a growth intern (thanks to Thenuka) and rapidly transitioned to a full-time position in three months.

What You'll Be Doing Here

Ownership Areas

• Manage our content calendar: This includes creating a content calendar with thoughtful essays on the future of search , and SEO breakdowns for different companies . We want to produce the most thoughtful, and deeply researched content in this industry.
• Optimize our inbound marketing funnel: We received over 1,000+ waitlist submits just from announcing our pre-seed You'll work with sales to carefully optimize our inbound marketing funnel, ensuring that we're making the most of people visiting us.
• Expand our marketing strategy into new mediums: We'd like to expand far beyond written long-form content over the following quarters. We're interested in exploring the creation of a course, podcast appearances, and other yet-untapped mediums.

1 month

• Build context: You'll get to know Thenuka, Shravan, Wesley and the rest of the team to build context on the current state of our sales & marketing efforts.
• Learn the product : We believe that it's important for everyone on the team to understand our product well. You'll spend the first few days familiarizing yourself with the strengths and weaknesses of the daydream SaaS application.
• Expand our long-form editorial efforts: You'll start managing our content writing contractors, and build out a full content calendar for the next several months.

3 months

• Publish daydream's first course: We'd like to create a high-quality course focused on explaining the fundamentals of programmatic SEO. You'll work with Thenuka, Wesley, and our growth team to build out a curriculum, publish the course, and then market it.
• Expand into podcast appearances: You'll support Thenuka in securing appearances on marketing and growth podcasts to bring daydream's thesis on SEO to a mainstream audience.
• Build out a 6 month marketing strategy: You'll develop a cohesive vision for daydream's marketing efforts, align the team around it, and then start executing towards it.

6-9 months

• Support new hires: As a fast growing company, we will likely expand our team further in 6-9 months. You'll help onboard new hires to our codebase and support them while they ramp up.

Compensation & remote work policy

The compensation for this role is $140K - $160K base salary with 0.15% - 0.25% equity in daydream. We expect employees to be in our San Francisco office 3 days per week (Tues, Wed, Thurs).