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Marketing Analyst Customer Engagement - St Ann, United States - Save A Lot Save A Lot
4 weeks ago
Description
PurposeThe Marketing Analyst, Customer Engagement & Loyalty is responsible for developing a data-driven approach to Save A Lot's new customer engagement and loyalty program.
Reporting to the Director of Customer Engagement & Loyalty, the Marketing Analyst will spend their time assisting with the implementation of the customer engagement program and use related tools to build business cases, analytical/financial needs and other growth and development opportunities to support ongoing customer engagement projects.
This is an opportunity to drive data-driven change to an organization.This position will partner cross-functionally with internal and external stakeholders, including but not limited to Marketing, IT, Merchandising, Finance and Retail Operations.
ResponsibilitiesAnalyze campaign results and weekly/monthly reporting metrics in order to draw conclusions to improve and optimize Save A Lot's customer engagement program
Identify customer segmentation or targeting opportunities at the network level, market level or store level to drive sales and traffic into stores
Design, execute, and measure A/B testing to determine promotions, communications, etc. that have the largest impact on the business
Proactively deliver insights to Save A Lot Retail Partners that drive their business forward
Utilize data visualizations through the creation of dashboards and presentations to effectively communicate findings
Evaluate the structure and offerings of the customer engagement program and suggest and implement any necessary changes to offerings based on rigorous quantitative and qualitative analysis
Work with internal teams as well as Save A Lot Retail Partners to gather and understand detailed functional requirements for program success
Perform financial modeling on an ad hoc basis as needed
Deliver high-quality analyses for various stakeholders with quick turnaround time
Collaborate with third-party vendors to identify opportunities to optimize the customer engagement program
Assist with other Marketing measurement and analysis as needed
About You
Bachelor's degree in business, analytics, or any quantitative discipline
3+ years of analytical work experience
Proficient in Microsoft applications including Excel and PowerPoint
Possess skills in SQL to solve complex problems, optimize queries, or deliver actionable insights
Possess deep knowledge and experience in customer loyalty and marketing, combined with a passion for developing and executing strategies to increase customer retention and engagement
Demonstrated experience using analytics to make fact-based decisions that improve the effectiveness and the efficiencies of all marketing activities
Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environment
Strong team player with the ability to take initiative and work well independently
High attention to detail with the ability to think critically
Excellent communication skills at all levels of management
Physical Requirements
Ability to travel up to ~10% of the time, which may include weekends and evenings, as needed
Most work is performed in a temperature-controlled environment
Incumbent may sit for long periods of time at a desk or computer terminal
Incumbent may use calculators, keyboards, telephone, and other office equipment in the course of a normal workday
Stooping, bending, twisting, and reaching may be required in completion of job duties
Our Values
Ability to
demonstrate
, understand and apply our workplace values.
Simplicity (operate)
– the drive to
identify
root cause and innovate to remove complexity
to
deliver the best outcome
Heart (emotion)
– the passion that drives you to get up every day and work hard to strive for excellence
Performance
Excellence (mindset)
– clearly defining
high expectations
, driving ownership of key roles and responsibilities, executing with integrity and emphasis while creating a culture of accountability
Respect (philosophy)
–
taking pride in being inclusive and treating everyone who comes through the doors with respect
The above statements are intended to describe the general nature of the work performed by the employees assigned to this job.
employees must comply with Company policy and applicable laws. The responsibilities, duties and skills required of personnel so classified may vary within each department and /or location.
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