- Plan and execute digital reseller search programs based on consumer data, business priorities and sales goals to achieve KPIs
- Manage and execute paid search strategy across strategic reseller sites in US and EU. Accountable for program KPIs with hands on keyboard management
- Responsible for managing, tracking, and adjusting multiple budgets globally across multiple currencies
- Leverage digital shelf tool to perform analysis, gather insights and inform strategy
- Drive SEO strategy and recommendations to increase Bose organic visibility and rank across strategic reseller sites, in collaboration with Reseller team
- Identify optimizations for search execution through new opportunities, testing, content and ways of working
- Evaluate and onboard new tools for improved program performance
- Partner with outside agencies to deliver on program goals and KPIs. Ensures provision of data to Analytics team for effectiveness measurement
- Partner with Marketing Analytics to develop reseller search reporting and performance insights. Present results and insights to stakeholders
- Partner with Reseller Marketing team to define optimal investment plan for paid search tactics to influence customer journey and drive reseller digital KPIs
- Partner with Sales teams to identify sales trends and forecasts to inform search strategy
- Partner with Amazon Search and Google/Bing Search leads to align strategies, share learnings and drive performance across platforms
- In depth understanding of digital marketing landscape and best practice, with direct experience in search marketing
- Ability to utilize analytics, business and shopper insights to drive data-driven planning
- Analysis of competitive environment to identify digital search marketing opportunities
- Analysis of digital search marketing/industry trends that may impact strategy
- Reseller search tools and bid management platforms (e.g., Amazon, Criteo, Kenshoo, Profitero, Commerce IQ, etc.)
- Digital Marketing >5 years, with direct experience managing search marketing programs
- Knowledge and experience working on reseller digital marketing programs
- Working with cross functional teams to achieve common targets
- Strong communication and relationship building experience
- Experience collaborating with external partners
- Championing
- Digital marketing (specifically paid and organic search)
- Critical Thinking
- Driving for results
- Ecommerce
- Team collaboration
- Channel marketing
- Communicating results with key stakeholders
- PowerPoint & Excel
- Billing experience a plus
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Retail Paid Search Specialist - Framingham, United States - Bose
Description
Retail Paid Search Specialist page is loaded
Retail Paid Search Specialist
Apply locations US, MA - Framingham time type Full time posted on Posted 9 Days Ago job requisition id R26658You know the moment. Its the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying hello. Its in these moments that sound matters most.
At Bose, we believe sound is the most powerful force on earth. Weve dedicated ourselves to improving it for nearly 60 years. And were passionate down to our bones about making whatever youre listening to a little more magical.
The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.
Job Description
Bose Overview
Bose is about better sound, but better sound is just the beginning. Were about inventing new technologies that truly benefit people and creating a culture where innovation and teamwork are highly valued. Working at Bose, youre encouraged to question conventional thinking in the relentless quest to create products and experiences that change people's lives. Join a company that operates globally, with a culture that embraces innovative ideas.
At Bose, we live and breathe our brand promise to help customers reach their full potential - to feel more, do more and be more. We create technology-driven products that our customers truly love and that fit seamlessly into their lives. The Global Performance Marketing team at Bose has an exciting new role in our Conversion Activation Digital group supporting the development of search marketing programs across our global strategic reseller partners.
Role Summary
As the Reseller Paid Search Specialist, you will develop and manage search marketing strategies to drive increased visibility, traffic and sales for Bose through strategic reseller sites. Bose is positioned to significantly grow digital reseller sales, and this role will help drive that growth through organic and paid search activations across top strategic resellers in NA & EU (Best Buy, Walmart, Target, MediaMarkt, John Lewis, Currys, etc.).
Job Accountabilities
Required Skills and Competencies
Required Experience
Required Competencies
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
If you believe you need a reasonable accommodation, please send a note to
Were a company built on disruptive innovationhaving the courage to challenge the status quo, an unwavering commitment to our customers, and the fundamental belief that anything is possible. We never settle; we have a passion for discovering better ways to help people enjoy the things they love. We need people like you, people with better solutions. If you join us, youll find the opportunity to do your best work and the freedom to enjoy it. Here, every employee has the opportunity to build their own success and contribute to ours. Its an atmosphere of trust, collaboration, high expectations, and great reward.
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