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    US Product and Product Marketing Strategist - New York, United States - FairPlay Sports Media

    FairPlay Sports Media
    FairPlay Sports Media New York, United States

    1 week ago

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    Description

    It's a great time to join our ambitious team and get involved with a global and growing business that is focused, fast paced and a really great place to work.

    You'll be encouraged to share your ideas, wok collaboratively and try new things (and not worry if they don't go right the first time), whilst working in one of the world's most forward thinking industries.

    Summary

    FairPlay Sports Media has 25 years of experience in providing betting value to consumers, building a large loyal customer base and following. Our services are seen and used by over 60m users globally, with our technology processing trillions of data points per year.

    FPSM are about to evolve its offering and move into the subscription business, building on its pedigree of providing up to the second odds, tips and predictions.

    In order to successfully make this move in the US, we are seeking a product strategy / marketing director who will lead the thinking on how best to enter and grow in the North American market.

    They will come from a sports technology/ data background and understand the requirements of a consumer and be able to translate these into actionable product requirements, priorities and marketing approaches.

    With a good mix of left and right brain capabilities they will be able to work closely with the product management, technology and marketing organization to derive success.

    The role reports into the Global Head of Subscription and consumer services.

    What will be expected of you

    • Analyse competitive landscape and market dynamics to identify opportunities for Sports Betting subscription product innovation and differentiation.
    • Define and prioritize Sports Betting subscription product ideas based on market potential and company goals.
    • Collaborate with cross-functional teams, including product managers, engineers, and designers, to develop Sports Betting subscription product concepts and requirements.
    • Create a Sports Betting subscription product roadmap that aligns with the company's strategic vision and valuation goals.
    • Monitor and evaluate the performance of existing Sports Betting subscription products, propose enhancements, and identify opportunities for expansion.
    • Stay updated on Sports Betting (and wider) subscription market and industry trends to anticipate future customer needs and maintain a competitive edge.
    • Drive impactful go-to-market launch strategies by working with the marketing team on development of audience strategy, value proposition, messaging, positioning, and PR strategies
    • Work closely with product and marketing teams to brief them with the user insights, value props and messaging in order to successfully execute go-to-market campaigns
    • Conduct market research to identify market gaps, customer needs, and emerging trends in the Sports Betting subscription industry.
    • Run experiments to test hypotheses and bring analytical rigour to campaigns for informing the go-to-market strategy. Delivering campaigns with a strong bias for growth & business impact
    What you'll need to be successful
    • Proven experience as a Product Strategist, Product Marketing Manager, or in a similar role within the Sports data/ technology, or subscription service, field.
    • Strong analytical skills to gather and interpret market data, customer insights, and competitive intelligence.
    • Excellent strategic thinking and problem-solving abilities to identify market opportunities and develop product strategies.
    • Ability to collaborate effectively with cross-functional teams and stakeholders.
    • Strong communication and presentation skills to effectively communicate product strategies and recommendations.
    What you'll get back from us

    Alongside of being challenged daily and a real interest in your development, you will also receive:
    • Competitive salary and bonus structure
    • 401K plan
    • Health, Dental and Vision benefits plan
    • And more
    If you are up for the challenge and ready to make your mark on the US online betting industry then we encourage you to apply with a current resume. A successful candidate for this role will reside in NJ, PA or NY and must be authorized to work in the US and not require sponsorship.
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