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    Marketing Strategist - New York, United States - Creative Circle

    Creative Circle
    Creative Circle New York, United States

    3 weeks ago

    Default job background
    Retail
    Description

    Our client, a founder-led boutique email and SMS marketing agency, is seeking a full-time Marketing Strategist to join their growing Strategy Team.

    This role is hybrid in-person 3 days a week (Tuesday thru Thursday) in their Manhattan office and remote 2 days a week (Monday & Friday).

    MUST-HAVES:

    Email-specific marketing experience

    Expert in Microsoft Excel

    Must thrive working in fast turnaround environment

    Responsibilities:

    Expand and deepen relationships with customers

    Maximize profitability via advanced analytics and accurate and timely reporting

    Dissect and analyze clients' customer databases, marketing calendars and automation roadmaps to direct opportunity and ROI

    Build a customized customer lifecycle strategy for clients' needs

    Create Digital Marketing plan from customer data

    Perform analyses, with a data analyst, of marketing data to extract actionable insights to help drive customer and internal decisions

    Communicate, maintain and drive project timelines for all campaigns and data-driven insights and recommendations to client and for internal use and maintain weekly status report to share with client and internal teams

    Develop thorough understanding of user data flow and recommend best practices to streamline data flow, processes and related standards

    Work closely with cross-functional teams of data analysts, designers, client service managers, and others across the company

    Maintain internal and external controls to store and retrieve client data, reports, marketing material, and other data

    Work with Account Managers on Project Plans and Roadmaps and oversee project quality control and navigating client approvals throughout the project

    Create concepts for Test Plans and marketing campaigns

    Lead quarterly and annual business reviews

    Qualifications:

    3+ years of Strategy experience in an agency or in-house

    2+ years of CRM or Digital Marketing

    2+ years of Online Retail Marketing experience or Enterprise experience

    Experience creating A/B Test Plans, Automated trigger flows / journeys, audience segmentation

    Excellent presentation and storytelling skills (oral and written)

    Excellent skills in Microsoft Suite: Excel, Word, and PowerPoint

    Strong analytical skills and experience with analytics and reporting tools for all channels

    Should demonstrate a passion for marketing and technology

    Knowledge of project management tools and resources

    Strong work ethic, skilled at prioritizing and managing time and tight deadlines

    Strong problem solving skills and flexible

    Preferred Skills/Experience: Process improvement experience; Management and communication with globally dispersed teams; Knowledge of Digital Marketing platforms and Analytics platforms; Project Management Experience

    Benefits:

    Benefits:

    Enrollment in our health insurance plan, including full coverage of the UnitedHealthcare Choice Plus HDHP 5000 plan - or if you prefer, we will put that amount towards another company-supplied plan

    Full coverage of vision and dental insurance

    Enrollment in our 401k plan (PAi) after 4 months of consecutive employment, which includes a 5% company match

    Paid Time Off. Under our Take A Vacation Please Plan we encourage our team to take time off, with no set limits or rules.

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