- Category management analysis to improve strategies and plans
- Communicate value propositions and training tools
- Manage effective launch of new products, including communication and training
- Develop tactical in-channel marketing plans, sales strategies, and materials for specific market needs
- Partner with training organization to develop training tools including iPK training materials for existing and new products
- Develop performance objectives, financial targets, and critical milestones
- Utilize competitive trade promotion - field visits, market track analysis for product mix, promos., pkg., pricing, and TraQline
- Develop and implement category and promo strategies (NLPs, rebates)
- Monitor competitive promotional activity
- Work with product and visual merchandising teams for in-store merchandising, displays and promos
- Work closely with Product Marketing, Sales and Sales Administration to successfully execute new product and in-store display launches
- Identify and establish distribution strategies including online opportunities
- Develop and manage in-store collateral and Product Knowledge materials
- Partner with Shared Services and approve activities to generate consumer demand with the end user (in-store, and retailer online)
- Retail content including promotions for all online activities
- High school diploma required; Bachelor's degree preferred
- 2+ years experience in channel management or related roles
- Experience in the consumer products industry is helpful
- Proficient in Microsoft Office products
- Outstanding attention to detail
- An analytical and data-based approach when making decisions
- Excellent interpersonal skills with a clear and concise communication style (orally/written)
- Competitive pay and bonus opportunities.
- Accrue 15 paid days off the first year.
- 401(k) retirement plan with 4% match.
- Competitive health plans for individuals and families.
- Check out to view a comprehensive list of our benefits and perks.
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Channel Category Manager
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Marketing Channel Manager
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Behr Paint Company Santa Ana, United StatesThe role of the Multi-Channel Sales Manager is to achieve incremental sales targets and increase market penetration. Responsibility includes managing revenue, market share, and profitability for assigned channel(s). This role is also responsible for developing strategic partnersh ...
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Asian Channel Sales Manager
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Pulmuone Foods USA Inc. Fullerton, United StatesJob Description · Job Description · Company Overview · Pulmuone's mission is a company that creates a healthy future for people and the earth with wholesome foods. Pulmuone Foods USA brands include Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Natural ...
Marketing Channel Manager - Santa Ana, United States - Behr Paint
Description
The Channel Manager acts as a liaison with sales and product marketing. This role will align go-to-market strategy with retailer objectives to drive end user take away at retail. The Channel Manager is an expert in their assigned category and channel. They will use their expertise to assist in successful product launches, deliver customer presentations, manage account profiles, monitor competitive retailer and retailer online activity, and form plans to increase market share.
Responsibilities
Company: Behr Paint Company
Full time
Hiring Range: $79, $124,960.00
Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
Our Ongoing Commitment to Diversity, Equity & Inclusion
We believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is. We look forward to your sharing your outstanding and unique talents and perspectives with us
BEHR (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-Verify Right to Work Poster: English & Spanish
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Marketing Channel Manager professionals in Santa Ana
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Annie Uy
Administrative/Clerical Support
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Jessica Torres
Client Success Manager