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    Digital Marketing Analyst - Cleveland, United States - Marcus Thomas

    Marcus Thomas
    Marcus Thomas Cleveland, United States

    1 week ago

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    Description

    JOB SUMMARY
    Marcus Thomas is an agency with the deepest digital, social, search and strategic marketing communications teams in its weight-class. But when it comes to our people,

    we are commanders of the impossible . Don't tell us it can't be done – we'll prove you wrong

    We're seeking an analyst to join our team.

    Measurement and analysis is at the core of what we do; and this individual will work with our web, social, media and research teams to help find the needle in the haystack of data to give our clients the insights needed to guide their digital activities.


    RESPONSIBILITIES


    For this position, we are searching for someone with a curious nature, extreme objectivity and the ability to dig deep to find actionable insights.

    Overall, this is someone who can make a mark by interpreting data and communicating these findings with internal and client teams.

    Provide ongoing analysis and optimization across digital, social and media activities

    Support and improve client reporting for mid-level and senior management

    Assist in goal setting, tracking implementation and ensuring data integrity


    REQUIREMENTS
    A minimum of two to four years of marketing data analysis experience within a communications, advertising or digital agency

    A bachelor's degree in marketing, business, mathematics, computer science or other related field

    Google Analytics certified for at least 12 months

    The ability to deal with both the intricacy of data analysis and the many facets of client interaction

    An absolute passion for the advertising and marketing communication industry


    HARD SKILLS
    Deep knowledge of Google Analytics, DoubleClick for Advertisers, AdWords and Facebook Insights

    Mid-level experience in data manipulation and mining, including strong knowledge of Microsoft Excel

    Demonstrated success presenting complex data in a clear and compelling manner both verbally and in writing/visually; this includes creation of graphical and tabular representations of data

    Strong written communications skills and the ability to make data understandable to non-experts

    Working knowledge of major web analytics tools and social media measurement tools

    Experience with A/B/N testing and optimization

    Experience in research analysis and with SPSS statistics (optional)


    SOFT SKILLS
    A curious nature, extreme objectivity and the willingness to help others shine.

    Strong attention to detail and accuracy in work

    Ability to move between multiple projects within short periods of time

    Interest in participating in the Google Analytics Certified Partner community and contributing to industry knowledge

    Work effectively with multiple personality types and levels of marketing/communications knowledge and sophistication

    Comfortable with chaos and ambiguity, but able to create order from this

    Ability to think quickly and learn during assignments; a self-starter

    #J-18808-Ljbffr


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