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Senior Market Insights Analyst - Mentor, United States - Penn Foster Inc
Description
Company DescriptionAvery Dennison Corporation (
NYSE:
AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions.
The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers' product performance.
The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive.
The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more atAt Avery Dennison, some of the great benefits we provide are:
Health & Wellness benefits starting on day 1 of employment
Paid parental leave
401K eligibility
Tuition reimbursement
Flexible work arrangements
Employee Assistance Program eligibility / Health Advocate
Paid vacation and Paid holidays
Job Description
Do you have a passion for understanding and promoting the Voice of the Customer/Market? Avery Dennison is seeking a Sr.
Marketing Insights Analyst to join the Materials Group North America Marketing organization.The Senior Marketing Insights Analyst will support execution of primary and secondary market research efforts, with a focus on delivering useful insights to the organization.
As a member of a team that touches every part of the company, you will work on a wide range of high-visibility market segment projects supporting strategic direction, customer experience/satisfaction, journey mapping, product development, and other marketing efforts and innovation.
Our ideal candidate has outstanding survey, analytical and project management skills and an unwavering dedication to doing excellent work. Proven expertise in quantitative and qualitative market research methodologies is critical to success in this role. As a partner to teams across Avery Dennison you must be a compelling communicator who rapidly builds positive relationships. The ideal candidate will thrive in a lean, fast-paced environment. This position reports to the Director, Market and Customer InsightsKey responsibilities:
This position will be responsible for developing, executing, and socializing market research insights to support and influence strategic and innovation initiatives from emerging macro, industry and consumer trends.
The person will act as a thought leader and business partner who represents the "Voice of the Consumer/Customer" and helps craft our strategic marketing plans while ensuring the consumer/customer is at the center of everything we do.
You will collaborate with and support various teams to become the subject matter expert and provide hypothesis driven analysis using primary and secondary methodologies.
Develop and implement market segment insights learning plans, identifying key knowledge gaps, developing deeper understandings of consumer and business to business behavior toward the brand, product usage and packaging.
Translate and communicate market segment insights into compelling story-led reports and presentations to support strategic plans and recommendations that will drive innovation and change.
Discuss the information to Marketing, Sales and R&D and other functions for use in driving customer presentations, business strategies, new product ideas and direction.
Implement environment and trend analysis, Support senior team members in execution of qualitative and quantitative research projects from inception to final results, e.g.
, design, development, fieldwork, analysis and reportingChampion research innovation and operational excellence, proactively seeking out and recommending potential improvements and providers
Support ad hoc requests and assume other responsibilities as they arise
Manage outside research companies as needed to deliver insights, trends and market data.
The role will also be accountable for the successful delivery of research projects to the business ensuring they are completed on time, aligned to objectives and connected to high-impact outcomes.
QualificationsRequired skills:
Bachelor's degree in a related field (e.g., marketing, economics, psychology, statistics)
8 years of experience in primary and secondary market research/analysis, competitive intelligence, consumer and brand insights, strategy and innovation
B2B market research experience strongly desired
Ability to thrive in a fast-paced, multi-project, high growth environment.
Knowledge of market and industry research methodologies and resources
Strong conceptual problem-solving skills; ability to analyze data and dig deep in subject matter.
Excellent storyteller with a proven track record of delivering useful insights succinctly, in a compelling and engaging way.
Desired experience working with Euromonitor, IHS, Oxford Economics, Mintel and other research databases.
Outstanding project management and organization skills. Ability to establish goals and objectives that support the business plan while being accountable for deadlines and partnering with the product managers to deliver timely and useful insights
Excellent verbal and written communication skills with the ability to synthesize data into relevant insights that drive business actions
Possesses collaboration, leadership and facilitation skills to cut across many diverse functional fields and regional cultures.
5-10% travel.
Additional Information
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status.
EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines. If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact or to discuss reasonable accommodations.#J-18808-Ljbffr