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Irving

    Senior Category Manager – Alcohol - Irving, United States - 7-Eleven

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    Description

    OB RESPONSIBILITIES:


    • Sales & Planning.


    • Manages, improves and recommends the product assortment for the stores on a

    national basis for assigned category.


    • Develops annual category plans which include current situation analysis, vision/strategy, and specific category plans.


    • Plans include assortment and positioning, product improvements and development plans, projected revenues and gross profit, display, price, promotion

    and communication to stores.


    • Drill plans down into seasonal calendars, monthly implementation plans and recurring assortment change calendars.


    • Performs monthly analysis and verification of plans.


    • Provides explanations for variances in budgeted sales and gross profit and provides projection for upcoming months.


    • Develops an in-depth understanding of the key strategic initiatives and policies of

    merchandising and ensures assigned category strategies are within Merchandising and Corporate strategy and policy.


    • Develops pricing strategy for assigned categories.


    • Develops recommended retail pricing guidelines (which are subject to executive

    committee approval) for the stores to optimize category profitability and establishes suggested retail prices within these guidelines.


    • Reviews competitor pricing information gathered by Zone Merchandising Leaders, Merchandisers and pricing group and recommends pricing.


    • Approves pricing recommendations made by Associate Category Manager.


    • Works with Marketing Department on advertising/promotions for assigned category.


    • Works on POP, co-op agreements and promotion timetables and strategies.


    • Develops cost/benefit analysis to determine return on advertising and promotional dollars. Vendor or Supplier Relationships / Supply Chain Management.


    • Identifies leverage opportunities with vendors and negotiates contracts (working with Procurement), supply agreements and/or programs to achieve the lowest possible acquisition costs (cost of goods) for products selected for the categories on an ongoing basis.


    • Identifies new suppliers to distribute products through CDC and works with Logistics and Procurement in negotiating quality expectations, reduced product costs, etc with supplier at the senior management level.


    • Works with suppliers and/or other SEI managers to stabilize product supply through forecasting of key products and working with Logistics to solve issues.


    • Reviews and works with Logistics group and manufacturers to resolve out-of-stock issues.


    • Develops and maintains effective working relationships with representatives and senior management of national suppliers.


    • Meets with national vendors on a regular basis to discuss new product development and ways to lower costs.


    • Works with Logistics and Senior Management of key suppliers to ensure that we are meeting our goals with regard to Business Transformation and other Logistics model priorities for 7-Eleven (this includes strategic initiatives based on the product(s)' current method of distribution and potential recommended changes.) Assortment / Display management (including POP / Customer messaging).


    • Owns the strategic Product Assortment direction and guidelines for assigned categories.


    • Guides Category Manager, Associate Category Managers and Merchandisers in the development of the schematics.


    • Gathers input from the Merchandisers into regional assortment needs.


    • Performs narrowing (SKU rationalization) of assigned categories and works with

    suppliers to narrow products supplied to stores.


    • Manages the product develop process for assigned categories (including Team

    Merchandising)


    • Manages the implementation of field tests for new products and categories.


    • Oversees verification of tests performed by Merchandisers and determines next course of action based upon verification results.


    • Reviews solicitations from potential suppliers to determine if potential product is viable for 7-Eleven.


    • Conduit for communication.


    • As lead for the assigned categories, owns communication of key strategic initiatives across Merchandising Senior leadership Zone Leaders and other key leadership positions.


    • Manages day to day communication of key messaging to assigned categories across Merchandising, Marketing, Operations, Logistics and other related groups.

    QUALIFICATIONS:


    • Bachelors/4 year degree.


    • 5+ years experience.


    • Strong analytical skills.


    • Effective communication.


    • Negotiating experience


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