- Strategic Marketing Planning: Take the helm in creating and implementing detailed marketing strategies for the US and Canada, focusing on key markets, services, and growth trajectory implementation plans (GTIPs). This includes conducting thorough market analysis, segmenting audiences, and setting clear, measurable objectives. Specifically, in North America, take charge of three key business areas: Rail Advisory, Equity and Sustainability, crafting strategies that drive growth and innovation.
- Cross-Functional Collaboration: Serve as the primary liaison among marketing teams across the region to ensure the seamless execution of marketing campaigns. Foster a culture of open communication, encourage the sharing of insights and best practices, and coordinate efforts to achieve a unified marketing approach that appeals to diverse audiences.
- Strategic Alignment with Business Goals: Regularly meet with regional heads of business to grasp their strategic goals and priorities. Leverage these insights to align marketing activities with business objectives, ensuring marketing efforts contribute significantly to the company's growth and success in each region.
- Email Campaign Management: Manage the entirety of regional email marketing campaigns, from concept development and content creation to distribution and performance analysis. This includes segmenting target audiences, crafting engaging content, and utilizing analytics to refine campaigns. A key responsibility will be the regular creation and execution of the North America newsletter, *The Edit*, which requires monthly refreshment and content sourcing.
- Event Planning and Execution: Organize and deliver a broad spectrum of events, including virtual webinars, hybrid events, and traditional in-person gatherings, catering to the specific needs of each region. This covers event conceptualisation, logistics planning, promotional activities, attendee engagement strategies, and post-event feedback to assess impact.
- Content Collaboration and Editorial Planning: Collaborate closely with consultants create content and create a unified content strategy that aligns with the company's marketing goals and brand messaging. Oversee the production of high-quality, compelling content across various channels, manage an editorial calendar for timely publication, and ensure content supports key marketing campaigns and events.
- Global Marketing Coordination: Work in tandem with marketing managers in other regions to ensure a consistent and cohesive marketing message worldwide. This involves regular communication to synchronize marketing efforts, exchange insights and learnings, and adapt global campaigns for regional relevance.
- 5-10 years experience in a professional services or consultancy marketing role
- Experience in developing and implementing strategic marketing plans to support business objectives
- Excellence in internal client/stakeholder management and confidence in dealing with people at all levels
- A deep understanding of marketing combined with an ability to apply best practices to changing business demands
- Highly articulated individual with excellent written / oral communication and presentation skills
- Ability to meet tight deadlines and remain calm under pressure
- Proactive can-do team player attitude
- Good creative thinking ability
- Degree or equivalent qualification
- Excellent working knowledge of Microsoft Office products; web content management system; online advertising packages (e.g. Google Adwords); Google suite
- Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
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Senior Marketing Manager, North America - Los Angeles, United States - Steer Inc
Description
About SteerWe are Steer and we help people, places and economies thrive Steer is an ambitious, friendly global employee-owned business consultancy specializing in transport, cities and infrastructure, with over 550 staff in 26 offices worldwide. We're big enough to be global, yet small enough to foster a warm and collaborative culture where every employee can have a meaningful impact.
We have an enduring commitment to generate success for our clients, ourselves and the communities we support. A commitment that ultimately improves the way people live, work and travel. We believe that actions speak louder than words, and therefore have annual measurable targets across all social impact areas, particularly DEI and sustainability. We have also committed to successfully operate as a Net Zero Carbon company by 2025, participating in the UN's Global Compact.
For further information on Steer, please take a moment to review our website Steer Helping People, places and Economies Thrive ).
About the role
Your role would be to support the exciting and significant growth plans we have for our US and Canadian business. To do this, we are seeking a dynamic Senior Marketing Manager to spearhead our marketing initiatives across the regions. You'll be pivotal in developing comprehensive marketing strategies that target key markets and services, ensuring alignment with our global objectives. The successful candidate will work collaboratively across borders to craft and implement innovative marketing campaigns, manage regional email campaigns, and organize a range of events from virtual to in-person. If you're a creative marketer passionate about driving initiatives and have great experience working for professional services or consultancies regionally or worldwide, we want to hear from you.
Work-life balance
At Steer, we believe that a healthy work-life balance is paramount to long term success, which is why all employees seeking a full-time opportunity are encouraged to spend 60% of their time either in office or on-site with clients and why we aim to keep our employee's typical work week to 40 hours, reflective of client needs. Hours, expectations, and exemption status will be determined for any applicant seeking a part-time opportunity.
Compensation
The salary range for all applicants are $95,000 to $120,000 USD.
Do be advised that this is an estimated benchmark salary of good faith for the States of New York and California. All compensation, regardless of location, may be subject to change as skills, abilities, internal equity and geographic location are taken into account.
Steer is committed to ensuring that all its employees are compensated a fairly and at a competitive rate. All initial compensation, regardless of location, may be subject to change as skills, abilities, internal equity and geographic location are taken into account.
In addition to base salary, all employees will be eligible for an annual discretionary performance bonus. Please review the benefits section for more information on total reward.
Steer reserves the right to ultimately pay more or less than the posted range and offer additional compensation.
Requirements
Key responsibilities (but are not limited to):
For our US applicants, we offer a competitive package of benefits including private medical, dental, and vision insurance, commuter benefits, a group Share Incentive Plan, a 3% 401k contribution and a discretionary yearly bonus based on annual compensation (dependent upon individual and company performance).
Additionally, we offer 20 vacation days, 9 paid holidays, 3 floating holidays, 10 paid sick days, and a bi-annual performance review process.
Steer is an equal opportunity employer and welcomes all candidates regardless of race, color, ancestry, gender identity or expression, religion, national origin, sexual orientation, age, citizenship, marital status, disability, Veteran status, or any other legally protected status. Any other human expressions and experiences not mentioned here are equally welcome. If you require an accommodation, now or throughout your employment, please let us know.
In our commitment to inclusivity in the workplace, Steer has welcomed the creation of various Employee Resource Groups, dedicated to ensuring the support, progression, and well-being of all employees. For more information, check out our social responsibility page Our social responsibility Steer ).
Our evaluation processes are designed around merit and capability. We don't select people on the prestige of their educational establishments or other background information. Our interviewers are trained on how to manage selection processes fairly and without bias, and to conduct processes which do not selectively appeal more to one or more demographic to the detriment of any others.
We understand that some may be dissuaded to apply based off their compatibility with the job description. That being said, we know that not everyone is a perfect match on paper and encourage anyone to apply regardless of how much their work experience directly relates to listed requirements.
Part-time and flexible working applications will be considered.
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