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    Marketing Operations Manager - Remote, United States - Luxury Presence

    Luxury Presence
    Luxury Presence Remote, United States

    1 week ago

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    Full time
    Description

    Luxury Presence is the fastest-growing digital platform for agents, teams, and brokerages. Their award-winning real estate websites, modern marketing solutions, and AI-powered mobile platform help agents attract more business, work more efficiently, and serve their clients. Since launching in 2016, Luxury Presence has been trusted by more than 11,000 real estate professionals, including over 20 Wall Street Journal Top 100 agents.

    Luxury Presence is seeking a highly skilled Marketing Operations Manager to join it's growing team. Reporting to our Revenue Operations function, the ideal candidate will play a pivotal role in optimizing our marketing channel performance. You will be responsible for enhancing our lead handling strategy, improving data analysis and reporting, and ensuring seamless alignment between sales and marketing. This role is an exciting opportunity to shape the future of our company and drive exponential growth.

    Core Pillars:


    • Funnel Optimization & Process Management


    • Project Planning & Management


    • Tech Stack/Infrastructure


    • Marketing Data & Analytics

    Key Responsibilities:


    • Funnel Optimization & Process Management

    - Create, manage, and distribute SOPs for ongoing, repeated processes and tasks

    - Work with Inbound sales team to improve lead quality and strategic inbound processes

    - Collaborate with our marketing team on strategy and campaign testing


    • Project Planning & Management

    - Manage the day-to-day execution of marketing programs and campaigns to ensure they are completed with a high degree of quality, on time, and within budget

    - Work closely with the events/partnerships manager to create landing pages & implement AE lead distribution process


    • Tech Stack/Infrastructure

    - Manage our integrations between various software tools, including HubSpot, Zapier, Salesforce, and advertising networks, etc.

    - Own marketing attribution across the full marketing funnel

    - Work closely with Product Marketing Manager to build out workflows and automation for product-led growth campaigns


    • Marketing Data & Analytics

    - Maintain clean & efficient database segmentation for all stages of the funnel

    - Conduct campaign ROI analysis regularly and provide insights to stakeholders, all the way up to the executive level

    - Fully own reporting, dashboard creation, and data visualization on marketing performance

    - Ensure conversion tracking is installed accurately on all digital assets on an ongoing basis

    - Build out, implement, and improve inbound lead-scoring strategy

    - Work closely with the revenue ops team to manage properties within HubSpot and Salesforce to maintain a clean and efficient database

    Immediate Opportunities for Impact:

    • Take ownership of marketing channel performance and play a pivotal role in reducing customer acquisition costs
    • Improve reporting accuracy and data integrity by auditing our current workflows and attribution processes
    • Create SOPs for existing repeatable processes and identify inefficiencies where we can automate, delegate, or eliminate

    Qualifications:

    • At least 3 years of marketing operations experience
    • Ample experience using modern marketing automation tools such as Marketo, Pardot, or Hubspot
    • Systems-oriented
    • Business acumen. You know how to dissect the main levers in a B2B SaaS company and understand how various initiatives relate to key business objectives.
    • You're a master of marketing and sales tools and have pushed them to their limits
    • You have a strong bias toward speed and execution. You're willing to help out with projects outside your job description, roll up your sleeves, and push things over the finish line quickly.

    Who we are: Luxury Presence is the real estate industry's most powerful marketing platform, providing award winning websites and cutting edge tech to the world's top agents.

    Founded in 2016 by Stanford Business School alumni Malte Kramer, Luxury Presence currently serves over 9,000 clients in the U.S. and Canada with its SaaS model — including over 20 of the top 100 WSJ real estate agents and teams. In addition, Luxury Presence is the official website partner to some of the industry's most powerful brokerages.

    The Los Angeles-based SaaS company raised $25.9 million for its Series B round and recently announced $19.2M Series B-1. Bessemer Venture Partners led the round alongside fellow existing investors Toba Capital and Switch Ventures. Former Dallas Mavericks basketball player Dirk Nowitzki also participated in the round, along with other angel investors.

    Its solutions include stunning website design, an engaging home search tool, an agent-to-agent listing referral network, powerful content & SEO strategies, expert-lead social media management, and digital advertising for lead generation. In 2020, Luxury Presence was recognized as a Best Place to Work by BuiltinLA and by Inc. as the 322nd fastest growing private company in America and then again in 2021 — LP ranked 598th.

    Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

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