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    Director of Marketing - Washington, United States - Grassroots Analytics

    Grassroots Analytics
    Grassroots Analytics Washington, United States

    4 weeks ago

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    Description

    Job Description

    Job Description

    Grassroots Analytics' mission is to provide innovative data solutions to amplify forward-thinking voices, causes, and people.

    Grassroots Analytics ("GA") maintains a detailed database on more than 20 million active American donors, including data on net worth, ideological preferences, political donation history, non-profit donation history, demographics, and contact information.

    Role Overview:

    Grassroots Analytics is seeking an innovative and strategic Director of Marketing & Communications to lead communication and marketing efforts. This role will convey GA's impact in the progressive fundraising space through compelling campaigns across media channels.

    This candidate should be a team player, able to multitask, and eager to learn. This position requires in-person office presence at our Chinatown, DC location for full-time work. The Director of Marketing & Communications will report directly to the Chief Innovation Officer. #LI-Onsite

    Responsibilities:


    • Lead the Grassroots Analytics' marketing strategy in collaboration with GA's Revenue team.

    • Manage GA communication channels (social media, talking points, press releases, and newsletters) to maintain a unified message and branding.

    • Oversee company social media presence, regularly assessing audience size, post engagement, and growth trends.

    • Coordinate press availability and formulate media pitches to boost Grassroots Analytics' visibility.

    • Assist staff efforts for media opportunities and training.

    • Oversee a team of GA staff to execute marketing and communication campaigns.

    • Manage the Art Department & Marketing Associate and oversees revamp of GA's brand

    Requirements:


    • Minimum of 2 years in political or tech communications or marketing.

    • Exceptional written and verbal communication skills. The manager should be able to communicate effectively with both internal teams and external stakeholders.

    • Strong project management skills to oversee multiple campaigns and initiatives simultaneously.

    • Enthusiasm for progressive politics, nonprofits, and meaningful causes.

    • A strong history of drafting communication materials from social media to press releases and other digital content.

    Preferred Qualifications:


    • Former management experience.

    • Familiarity with analytics tools to measure and analyze campaign performance.

    • Existing relationships with DC, political, or business media contacts.

    • Demonstrated success in developing and executing marketing strategies.

    • Experience with marketing analytics and CRM tools.

    Salary range is $100,000-$150,000 commensurate to experience. We offer 33 days of PTO + two days for every year with GA; 11 federal holidays; and full office closure between Christmas and New Year's. Additional benefits include healthcare, dental, and vision insurance; paid parental leave; mental health and sick days; 401K with employer match; profit sharing; and more.

    Applicants should provide a resume and a one-page cover letter that describes the unique value they are prepared to bring to this role.

    Grassroots Analytics is an equal opportunity employer, committed to providing a diverse, inclusive, and welcoming environment where everyone is empowered to do their best work. Grassroots Analytics does not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.

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