- Develop overarching strategy and plan to generate an increasing flow of qualified leads to fuel both short-term and long-term growth, leveraging a variety of demand generation approaches including account-based marketing, email, paid media, events, webinars, etc.
- Own the strategy and direction of our event series, to amplify the CaryHealth brand and solution portfolio, deepen customer relationships, and generate new business
- Design overarching strategy for CaryHealth's presence at industry events
- Foster relationships with sales leadership and client executives to map and deliver programs across customer journeys
- Interlock with teams to ensure alignment on priorities and planning, adjusting as required by sales segment, changing market conditions, and emerging opportunities
- Align with brand, campaign, and product marketing teams to ensure consistent branding and differentiated messaging based on buyer personas and target segments
- Bachelor's degree required, preferably in Marketing, Communications, Business, or related field.
- Minimum 4+ years of proven work experience in demand/field marketing, campaign management, or related function.
- Strong B2B marketing experience.
- Ability to build and manage SaaS marketing funnels.
- Strong communication and teamwork abilities, with a passion for learning and sharing knowledge.
- Flexibility to adapt to changing priorities and work schedules as needed.
- Demonstrated can-do attitude and a commitment to delivering high-quality service.
- Candidates must be authorized to work in the United States to be eligible to apply for this position.
- Pharma/Life sciences industry and/or clinical development area desired.
- Well-rounded marketing experience with proven ability to build and deploy robust multi-channel go-to-market plans with demonstrated growth and success.
- Ability to think strategically and see the bigger picture, weaving demand plans into the marketing plan.
- Superior communication skills with demonstrated ability to navigate the organization and generate buy-in for ideas and plans.
- Strong analytical skills partnered with a creative mind.
- Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment.
- Excellent collaborator who can demonstrate ownership of initiatives while working with cross-functional teams.
- Proven demonstration of the ability to utilize marketing to help drive pipeline growth and lead generation.
- Familiarity with various industry tools and the ability to build & adjust infrastructure as needed to support marketing initiatives and optimize performance.
- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Life Insurance
- Company laptop
- Salary Range: $100,000 - $139,000 base salary (USD)
-
Director of Marketing
6 days ago
The Executive Leadership Council Washington, United StatesJob Description · Job DescriptionThe Executive Leadership Council is the preeminent member organization for the development of global black leaders. Comprised of more than 800 current and former corporate black CEOs, board members and senior executives at Fortune 1000 & Global 50 ...
-
Marketing Director
3 days ago
Dcode Washington, United StatesJob Description · Job DescriptionCompany DescriptionDcode was founded on the belief that technology can improve the way our government operates. Through our consulting services, we bring together a community of leaders across tech, government, industry, and venture capital to dri ...
-
Director, Marketing
1 day ago
Ikon Technologies Arlington, United Statesikon Technologies is a technology solutions company that provides innovative and customized services to Automobile dealers. Our mission is to help our clients achieve their goals by providing them with the solutions they need to stay ahead. We are constantly looking for ways to i ...
-
Director of Marketing
3 days ago
Legends Arlington, United States Full timeLEGENDS · Founded in , Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Legends IQ– offering clients and partners a -degree data and analytics fueled servic ...
-
Director of Marketing
15 hours ago
Christian Career Arlington, United StatesJob Description · Job DescriptionDirector of Marketing & Development - Life House Ministries · Works closely with the Executive Director to execute a strategy for Life House Ministries (LHM) branding, public relations, fundraising and external marketing. Works to ensure the messa ...
-
Director of Marketing
19 hours ago
Legends Hospitality Arlington, United StatesReporting to the General Manager, the Director of Marketing will be responsible for the development and execution of comprehensive marketing & media strategies which will attract visitors, drive ticket sales, elevate brand awareness, and foster engag Director, Marketing, Museum, ...
-
Director, Marketing
1 week ago
PBS Arlington, United StatesPosition Title: · Director, Marketing - LearningMedia · Department: · LearningMedia · Corporate Area: · General Audience Programming · Status: · Regular, Full time Exempt · Manager Title: · VP, LearningMedia · Position Overview: · The Marketing Director is an experienc ...
-
Director, Marketing
1 week ago
Florence Arlington, United StatesTitle: Director, Marketing · Company Background · Florence Health is a technology-driven health care company. The company takes total cost of care risk for patients in partnership with the government and other payers, and leverages its proprietary technology to improve primary ca ...
-
Director of Regional Marketing
3 days ago
Hornblower - City Experiences Washington DC, United StatesSalary Range $90K - $100K · City Experiences is seeking a Director of Regional Marketing for our City Cruises operation in the Mid Atlantic region. · About Us: · City Experiences' passion is to provide amazing experiences on land and water. Our 40-year success through organic ...
-
Director of Marketing
2 weeks ago
Associated General Contractors of America Arlington, United StatesHere at the Associated General Contractors of America (AGC), we value collaboration and teamwork driven by passion and purpose. Join us in shaping the industry for a better tomorrow. · The Associated General Contractors of America (AGC) is looking for a highly motivated self-star ...
-
Director of Marketing
1 day ago
AEG Arlington, United StatesIn order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. · LEGENDS Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - G ...
-
Regional Director of Sales And Marketing
2 weeks ago
Trustwell Living, LLC Washington, United StatesEstablished in 2021, Trustwell Living is a senior living company that combines over 160 years of collective experience from its leadership team to deliver compassionate care and exceed customer expectations. · With a commitment to creating a culture of trust, compassion, integrit ...
-
Director of Marketing Analytics
10 hours ago
MarketBridge Washington, United StatesJob Description · Job DescriptionWho We Are · MarketBridge is the premier consultancy for go-to-market strategy and analytics. We solve the toughest B2C and B2B marketing and sales challenges using quantitative, reproducible methods – an approach we call Go-to-Market Science. Wit ...
-
Associate Director, Field Marketing
1 week ago
JLL Washington, United States Full timeJLL supports the Whole You, personally and professionally. · Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our ind ...
-
Director of Digital Marketing
4 days ago
Young Marketing Consulting Arlington, United StatesOverview · Young Marketing Consulting is looking for an experienced digital marketer who's ready to lead a practice area of a growing marketing firm. Our clients come to us for help with SEO, SEM, PPC, social media and all the other components that make up digital marketing campa ...
-
Marketing Director
1 week ago
Matlock Place Health and Rehabilitation Arlington, United StatesJob Title: Marketer for Skilled Nursing Facility · Job Description: · The primary purpose of this position is to perform general marketing and admission duties for the facility; manage and increase census/occupancy for the facility. Conducts physical assessments and/or screenin ...
-
Georgetown University in Qatar Washington, United States Full timeLocated in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals i ...
-
Marketing Director
1 week ago
Unibail-Rodamco-Westfield Bethesda, United StatesAt Unibail-Rodamco-Westfield (URW), you'll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You'll get to work with leaders who are pas ...
-
Director of Labor Market Policy
15 hours ago
American Action Forum Washington, United StatesJob Description · Job DescriptionJob Summary: AAF Director of Labor Market Policy · AAF seeks a motivated policy expert to lead the organization's labor market policy research and activities. This position requires an interest in labor market policy details and the ability to res ...
-
Free Press Washington, United StatesJob Description · Job Description: · Salary: $125-$135k DOE *June 13, 2024 update* We have had an overwhelming response to this job posting, for which we're really grateful Applications received after June 14, 2024 may not receive full consideration, though we will acknowledge re ...
Director, Marketing - Washington, United States - CaryHealth
Description
Job Description
Job DescriptionCompany Overview:
At CaryHealth, we are committed to transforming the digital health landscape with a focus on expanding our digital pharmacy ecosystem. CaryHealth was founded in 2017 as a direct to consumer digital pharmacy experience and has since expanded to be an expansive platform serving pharmaceutical manufacturers, health plans and health systems. The CaryHealth platform includes our digital pharmacy experience CaryRx, OneDash for population management and Clair our proprietary AI model & copilot. As a fast-growing company, we are looking for energized team members that are passionate about improving outcomes for patients through our platform.
Position Overview:
We are seeking a talented and passionate Director, Marketing & Demand Generation to join our growing team based in Washington, D.C. reporting directly to the EVP of Commercial Growth. As a Director, Marketing & Demand Generation, you will be instrumental in leading the efforts in conferences/events, digital marketing, social media, collateral, content, etc. in support of the CaryHealth's brand and portfolio of solutions/brands. In this role, you will be responsible for demand generation and ABM strategies, orchestrating the execution of digital, account-based, field marketing programs, content, collateral and industry events to drive leads and opportunities and achieve pipeline goals. The successful candidate will be a strong and creative marketing professional who can demonstrate past success building effective campaigns, creating SaaS marketing funnels, generating demand, and creating dominant market positions for new and existing B2B technology products, ideally within the digital health market, with a strong understanding of marketing those solutions to the pharmaceutical/life sciences vertical. Having the same skill sets and knowledge within the health system/hospitals/providers and health plans is an added plus. If you are a self-motivated individual with a keen eye for detail and a strong desire to create innovative solutions, we invite you to be part of our dynamic team.
Key Responsibilities
Requirements
Minimum Qualifications
Preferred Qualifications
Benefits
Join us in Washington, D.C., to be part of a forward-thinking team that values innovation, collaboration, and excellence. As a Director, Marketing & Demand Generation, you will have the opportunity to contribute to impactful projects that drive positive change and make a difference in people's lives. Come let your efforts be seen and join our growing and motivated team. We are revolutionizing the commercial pharmaceutical/digital pharmacy industry If you are a highly motivated and skilled individual who thrives in a dynamic environment, we look forward to receiving your application.
CaryHealth is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
