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    Digital Marketing Specialist II - Burlington, United States - Flow Control Group Company

    Flow Control Group Company
    Flow Control Group Company Burlington, United States

    1 week ago

    Default job background
    Description
    "There's an engineer behind everything we sell."

    This isn't just a tagline.

    We have a team of 20+ applications engineers that serve as our primary sales force, troubleshooters, and technical support staff.

    Yeah, we ask a lot of them but they're pretty smart.

    If you know what you're looking for, you can quickly and easily go online or call us to place an order.

    But, if you have a question or aren't entirely sure what you need or what might work best, then call us Our engineer will work with you to find the best solution for your unique situation and, once you've made your purchase, they will continue to provide support for the life of that product.

    Summary
    The Digital Marketing Specialist II is a member of the Marketing Team and reports to the Directorof Marketing. The Marketing Team aims to find, reach, grow, and drive as many qualifiedcustomers to Instrumart as possible.

    This role involves implementing various Digital Marketingpractices, including paid search, display advertising, remarketing, custom content creation viablog posts, social media, and search engine optimization.

    Responsibilities

    Search Engine Marketing:

    • Develop Pay-Per-Click (PPC) Campaigns to drive relevant traffic to appropriate pages
    • Conduct quarterly Brand Review meetings with the Engineering Sales team to review
    product line performance

    • Maintain and monitor ROAS bids, impression share, conversions, quality score, and otherimportant account metrics
    • Monitor and analyze account performance in search, display, remarketing, and video
    campaigns

    • Research and develop keyword sets for each new product
    • Write and design compelling text and image ads

    Search Engine Optimization:

    • Work closely with E-Commerce Team and Engineering Teams to enhance product landingpages via keyword optimization
    • Identify and implement strategies for increasing relevant organic site traffic
    • Create custom content for via blog posts and application notes

    Social Media:

    • Contribute to building the Instrumart brand by managing Instrumart's social media profileson Facebook, Twitter, Linked In, and YouTube
    • Create, plan, coordinate, and execute Instrumart's social media strategy
    • Maintain Instrumart's social media calendar, gathering and creating custom content for
    daily posts via a platform tool like

    Required Skills

    • 3-6 years of experience in SEM and SEO strategies
    • Bachelor's Degree in a related field
    • Experience with Google Adwords, Google Analytics, and Google Merchant Center,
    including prior experience with Adwords and Analytics certifications

    • Experience in managing and optimizing moderate to large-scale Google Advertising
    accounts

    • Proficient in search engine algorithms and advertising bidding strategies, including
    automated bidding and machine learning

    • Exceptional quantitative skills and aptitude, including advanced Excel skills and other
    reporting tools like Google Data Studio

    High levels of self-motivation and personal initiative

    Strong interpersonal and verbal communication skills

    Strong written communication skills

    Excellent organizational skills and the ability to handle competing priorities

    #J-18808-Ljbffr
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