- Develop Pay-Per-Click (PPC) Campaigns to drive relevant traffic to appropriate pages
- Conduct quarterly Brand Review meetings with the Engineering Sales team to review
- Maintain and monitor ROAS bids, impression share, conversions, quality score, and otherimportant account metrics
- Monitor and analyze account performance in search, display, remarketing, and video
- Research and develop keyword sets for each new product
- Write and design compelling text and image ads
- Work closely with E-Commerce Team and Engineering Teams to enhance product landingpages via keyword optimization
- Identify and implement strategies for increasing relevant organic site traffic
- Create custom content for via blog posts and application notes
- Contribute to building the Instrumart brand by managing Instrumarts social media profileson Facebook, Twitter, Linked In, and YouTube
- Create, plan, coordinate, and execute Instrumarts social media strategy
- Maintain Instrumarts social media calendar, gathering and creating custom content for
- 3-6 years of experience in SEM and SEO strategies
- Bachelors Degree in a related field
- Experience with Google Adwords, Google Analytics, and Google Merchant Center,
- Experience in managing and optimizing moderate to large-scale Google Advertising
- Proficient in search engine algorithms and advertising bidding strategies, including
- Exceptional quantitative skills and aptitude, including advanced Excel skills and other
- High levels of self-motivation and personal initiative
- Strong interpersonal and verbal communication skills
- Strong written communication skills
- Excellent organizational skills and the ability to handle competing priorities
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Digital Marketing Specialist II - South Burlington, United States - Flow Control Group Company
Description
"There's an engineer behind everything we sell.This isn't just a tagline.
We have a team of 20+ applications engineers that serve as our primary sales force, troubleshooters, and technical support staff.
Yeah, we ask a lot of them but they're pretty smart.If you know what you're looking for, you can quickly and easily go online or call us to place an order.
But, if you have a question or aren't entirely sure what you need or what might work best, then call us Our engineer will work with you to find the best solution for your unique situation and, once you've made your purchase, they will continue to provide support for the life of that product.
Summary
The Digital Marketing Specialist II is a member of the Marketing Team and reports to the Directorof Marketing. The Marketing Team aims to find, reach, grow, and drive as many qualifiedcustomers to Instrumart as possible.
This role involves implementing various Digital Marketingpractices, including paid search, display advertising, remarketing, custom content creation viablog posts, social media, and search engine optimization.
Responsibilities
Search Engine Marketing:
Search Engine Optimization:
Social Media:
Required Skills
