Marketing Specialist - South Burlington, United States - 800Response

Description

About 800Response
800 Response Marketing LLC is a leading provider of communications solutions.

For over three decades, we've been at the forefront of specialized telecommunications services, offering vanity and shared toll-free numbers, along with real-time analytics tools.

Our wide selection of toll-free vanity numbers, call tracking tools, and customer analytics data is designed to help businesses manage lead generation efforts and gain valuable marketing attribution data.

800response is conveniently located in South Burlington, VT with close proximity to Lake Champlain and the Green Mountains. If you are looking for a great career opportunity and want to join a team of energetic (and fun) professionals look no further


The Role

Under the direction of the COO, the marketing specialist will lead content creation and the execution of marketing efforts directed at building the brand among customers and supporting the sales team.

Responsibilities

Partnerships & Tools

• Identify and oversee relationships with outsourced partners including content development and SEO.
• Monitor performance of tools used by Sales and Marketing teams including marketing automation, Salesforce, video and sales training tools, and LinkedIn.

Oversight of Marketing Programs

• Allocate the Department workload, overseeing the functions performed by the Marketing Coordinator.
• Participate in annual strategic planning and budgeting efforts.
• Ensure the measurement of marketing initiatives with a focus on ROI and KPIs.

Content Creation

Experience and Requirements

• Bachelor's degree in marketing or business.
• 25 years' experience working in a BusinesstoBusiness (B2B) Marketing environment with a diverse skillset.
• Strong oral and written communication skills.
• Ability to use a computer, keyboard, mouse, and other computer related devices on an ongoing daily basis.
• Selfmotivated, wellorganized, resultsdriven, and able to work both independently and as part of a team.
• Experience in developing and executing marketing campaigns targeting B2B customers.
• Knowledge of SEO best practices and experience with SEO tools.
• Understanding of marketing analytics and ability to use data to drive decisionmaking.
• Familiarity with CRM software, such as Salesforce, and ability to analyze data for insights.
• Experience with content creation and management for digital marketing channels.
• Project management, multitasking, and decisionmaking skills.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, Power Point).

Benefits

• Health & Dental Insurance with generous employer contributions
• Flexible Benefits plan
• Life Insurance and AD&D Insurance
• Three weeks paid vacation in the first year
• 401k plan with annual employer match
• Short

- and Long-Term Disability Insurance

• Bonus paid days off at manager discretion
• Paid sick leave and holidays
• Employee Assistance Program
• Tuition reimbursement for approved workrelated college courses

Work Location:
In person