- Design, implement, and oversee comprehensive marketing performance measurement strategies across different digital platforms, incorporating data science methodologies to boost insight generation and decision-making.
- Apply advanced analytics and data science techniques, like statistical analysis, machine learning, and predictive modeling, to examine marketing data and forecast future trends.
- Utilize analytics platforms (Funnel.io, Looker Studio, Power BI, Tableau) to collect, analyze, and visualize complex datasets, generating actionable insights for campaign optimization.
- Leverage programming abilities in languages such as Python or R for data manipulation, analysis, and automating reporting processes.
- Execute A/B testing and multivariate experiments to enhance campaign performance.
- Collaborate with cross-functional teams to integrate analytics insights into marketing strategies, improving customer segmentation, targeting, and personalization efforts.
- Stay current with the latest developments in data science and marketing analytics technologies and methodologies, applying these innovations to enhance marketing outcomes.
- Bachelor's or Master's degree in Marketing, Business, Data Science, Statistics, or a related field.
- 3-5 years of experience in marketing analytics or a similar role, with a significant emphasis on data science applications in marketing.
- Skillful in analytics and visualization platforms (Funnel.io, Looker Studio, Power BI, Tableau) and experienced with advertising networks (LinkedIn, Meta, programmatic networks) and their APIs.
- Advanced knowledge of statistical analysis, machine learning algorithms, and predictive modeling techniques.
- Strong programming skills in Python, R, or another data science-related language.
- Expertise in website analytics tools (Google Analytics, Adobe Analytics, Google Tag Manager, and similar), inclusive of campaign set-up, troubleshooting, and report creation.
- Exceptional analytical and quantitative problem-solving skills.
- Excellent communication and presentation abilities, with the talent to translate complex data into actionable insights.
- Opportunity to work in a vibrant environment at the intersection of digital marketing and data science.
- Access to cutting-edge tools and technologies for advanced analytics and data science projects.
- Competitive salary, benefits package, and a commitment to work-life balance.
- A culture that values innovation, continuous learning, and collaboration.
- Career growth opportunities in a fast-growing company.
- A Wellness subsidy
Marketing Performance and Analytics Analyst - Washington, United States - Finn Partners
Description
Job Description
Come Join FINN Partners, a top company in the digital marketing field, dedicated to using innovative technologies and strategies to boost growth for our clients. We are looking for an experienced Marketing Performance and Analytics Analyst to join our Global Intelligence team.
Our team is made up of passionate, skilled professionals who excel in a fast-paced environment and are devoted to staying ahead in the digital marketing industry.
Position Summary:
We are in need of a highly skilled and experienced Marketing Performance and Analytics Analyst with a solid background in data science to join our team. The ideal candidate will have a deep understanding of various analytics platforms, including Funnel.io, Looker Studio, Power BI, and Tableau, as well as extensive experience with advertising networks like LinkedIn, Meta, and programmatic advertising networks. This role entails expertise in utilizing APIs for extracting, correlating, and reporting campaign performance, along with proficiency in multiple website analytics programs such as Google Analytics and Adobe Analytics. The candidate must also have a strong foundation in data science skills, including statistical analysis, machine learning models, and predictive analytics, to drive insights and optimizations for marketing strategies.
Key Responsibilities:
Qualifications:
Anticipated Salary: $70,000 to $ 75,000
Commensurate with experience and depending upon workplace
How to Apply:
Please send your resume, a cover letter highlighting your relevant experience in marketing analytics and data science, and any examples of analytics projects or dashboards you have developed. Please include "Marketing Performance and Analytics Analyst Application" in the subject line.
FINN Partners is an equal opportunity employer that values diversity and inclusion. We encourage applications from all qualified individuals, irrespective of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, or any other characteristic protected by law.
About FINN Partners:
FINN Partners was established in 2011 to bring to life Peter Finn's vision of creating a leading communications agency focused on shaping a bold new future where innovation and partnership drive the brand. Specializing in a wide range of communication services, including digital and social media, FINN Partners' practice areas span arts, consumer lifestyle & sports, corporate social responsibility, education, health, manufacturing, technology, travel, and public affairs.
We are globally minded, entrepreneurial, and dedicated to integrated programs that showcase the world-changing technologies, products, and services of our client partners. Our company culture revolves around delighting our clients with innovative and creative campaigns and programs, while providing our employees with opportunities for meaningful work in a creative, fast-paced, collaborative, and enjoyable environment. We work diligently and harmoniously.
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