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    Analyst, Customer Research - Dallas, United States - Academic Partnerships

    Academic Partnerships
    Academic Partnerships Dallas, United States

    3 weeks ago

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    Description

    Academic Partnerships assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, AP's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. AP brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

    A Day in the Life:

    The essential functions of this role are as follows:

    • Design and execute primary research studies, including surveys, interviews, focus groups, and other qualitative and quantitative research methods
    • Scope projects and build out workplans
    • Analyze primary research data using advanced statistical techniques and data visualization tools to identify trends, patterns, and insights that can drive business decisions
    • Make methodology recommendations to ensure the selection of appropriate executional resources and processes (e.g., vendor selection, survey design/programming and testing; sample selection, etc.)
    • Develop customer segmentation models and student persona frameworks based on demographic, psychographic, and behavioral data to identify opportunities for targeted marketing and sales efforts and to inform product strategy
    • Engage in proactive and strategic client engagement to understand their goals/constraints in order to efficiently manage expectations, shape the approach, and deliver positive outcomes that strengthen stakeholder relationships.
    • Package and communicate research findings and recommendations to stakeholders across the organization, including senior leadership, marketing, sales, and product development teams
    • Continuously monitor and report on how research efforts are received and leveraged to impact business performance and decision-making

    What You'll Need for Success:

    You must meet the following requirements to be considered for employment:

    • Bachelor's degree in marketing, business, statistics, or a related field
    • 3+ years of experience in management consulting, market research, customer insights, or related fields; experience in higher education market a plus
    • Track record of successfully delivering projects especially on high velocity initiatives
    • Strong analytical and quantitative skills, including proficiency in statistical analysis and data visualization and business intelligence tools
    • Expertise in primary research methodologies, including survey design, sampling, and data analysis
    • Familiarity with advanced analytical techniques, such as machine learning, predictive modeling, and text analytics
    • Excellent verbal and written communication and presentation skills, with the ability to translate complex data insights into actionable recommendations for non-technical stakeholders
    • Strong project management skills, with the ability to meet tight deadlines in a fast-paced environment
    • Demonstrated voice-of-the-consumer / student-centric mindset and approach

    Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.

    Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.

    Academic Partnerships offers the following comprehensive benefits:

    • PTO - accumulated from day one
    • 11 designated holidays
    • Medical - four options (including PPO and HDP)
    • Dental
    • Vision
    • Life & Disability (company paid)
    • Flexible Spending Account & Health Savings Account (company contribution to HSA)
    • Retirement plan with company match
    • Maternity / Paternity / Parental Leave (company paid)
    • Volunteer Time Off

    Supplemental Benefits:

    • Wellness program
    • Alternative medicine options
    • Pet discounts
    • Accident, Critical Illness and Hospital Indemnity

    Personal and Professional Development:

    • Continuous Professional and Leadership Development Programs
    • Tuition Reimbursement for employees and their dependents
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