Field Marketing Senior Manager - Virtual, United States - Alight

Description

Our story

At Alight, we believe a company's success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to "Be Alight."

Our Values:

Champion People – be empathetic and help create a place where everyone belongs.

Grow with purpose – Be inspired by our higher calling of improving lives.

Be Alight – act with integrity, be real and empower others.

It's why we're so driven to connect passion with purpose. Our team's expertise in human insights and cloud technology gives companies and employees around the world the ability to power confident decisions, for life.

With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.

Join our team if you Champion People, want to Grow with Purpose through acting with integrity and if you embody the meaning of Be Alight.

Learn more at

At Alight, marketing and sales work as an integrated team owning the financial sales targets for the business. We are looking for a Field Marketing Senior Manager to join our North America Field Marketing team. This player/coach role is critical in meeting the marketing pipeline goals and targets that are aligned with the sales revenue targets. This person will be responsible for leading the demand generation efforts for the West coast sales team at Alight, and will work cross-functionally with sales, business development, and other marketing teams to build and execute robust, persona-centric sales plays and integrated marketing programs to drive net new logo opportunities and expand business within Alight's customer base.

Key areas of responsibility:

• Drive business growth through disruptive marketing strategies including direct marketing, channel marketing, events, and digital programs to deliver on the pipeline, bookings, customer experience, and brand outcomes.
• Work with the team to create, execute, and analyze account-based marketing programs that create a differentiated customer experience to engage and convert key accounts.
• Align and work with various cross functional teams to drive results and execute highly effective integrated campaigns that are aligned to business objectives.
• Partner with sales leadership to define target setting, plan, and to ensure there is collaboration and clear communication between the teams.
• Measure and analyze marketing campaign results, demand waterfall, marketing vehicles, and vendors, to find ways to improve efficiency and ROI.
• Establish a regular reporting and communication cadence with sales counterparts and marketing leadership.
• Meet or exceed annual targets and growth plans.
• Work with the team to leverage integrated and multi-channel campaign materials to develop and execute measurable demand creation programs that drive market awareness and revenue.
• Interlock with SDR teams and SDR leadership to create a consistent experience from marketing through targeted outbound prospecting campaigns.
• Manage programs to adhere to the revenue marketing budget.

Required experience and skills:

• 5-8 years of enterprise software field marketing experience.
• 2-5 years of expertise in leading high-performing, remote teams across complex and matrixed environment.
• Experience with multi-channel integrated marketing programs, with demonstrable success.
• Prior B2B marketing experience, preferably within the benefits, payroll, and/or HCM technology space.
• Skills with reporting, analyzing data and uncovering ways to optimize performance.
• Knowledge and experience executing modern marketing channels, including but not limited to virtual events, conferences, webinars, email, direct mail and digital advertising.
• Self-starter and creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas.
• Ability to think strategically, prioritize tasks, and execute with attention to detail.
• Energetic, high performer with a willingness to take initiative and be resourceful.
• Strong writing and editing skills (writing samples will be requested as part of the interview process).
• Excellent presentation skills and confidence in communicating with senior level sales directors.
• Ability to develop people: Coaches people in their current roles to improve performance and prepares them for future roles.
• Track record of creating partnerships with sales leaders.
• Strong cross-departmental collaboration skills — generating demand as one team.

Education:

Bachelor's Degree in Marketing (preferred) or equivalent work experience

Flexible Working

So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and "Top 100 Company for Remote Jobs" 5 years in a row.

Benefits

We offer programs and plans for a healthy mind, body, wallet and life because it's important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options.

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight's employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Our commitment to Diversity and Inclusion

Alight is committed to diversity, equity, and inclusion. We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

At Alight, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

Diversity Policy Statement

Alight is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in the employment of qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum :

65,600 USD

Maximum :

104,100 USD

Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate's experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit:

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an affirmative action employer.