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    Demand Generation Lead - New York, United States - Parabola

    Parabola
    Parabola New York, United States

    5 days ago

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    Description
    About us:

    Parabola is the spreadsheet alternative where you combine the data running throughout your company and create automated processes.

    Pull in data from any source you can imagine-from scattered spreadsheets and tools, to emails and PDFs-and build logic that replicates the manual work you do every day. Use our canvas to combine and transform your data, and surface the results to the right people at the right time so you can do more with the data you rely on. In the process, you'll codify the steps for every workflow you manage so they become repeatable, shareable, and usable for the whole team.

    Create solutions for the problems you've always wanted to solve, and make your work more shareable and impactful along the way.

    Parabola is proud to serve companies like Flexport, Sonos, Uber Freight, Brooklinen, and Chubbies and is backed by OpenView Partners, Matrix Partners, Thrive Capital and more.

    About the role:

    We're looking to bring on a Demand Gen Lead to help level up our pipeline generation programs. While this primarily will be through email, we'd encourage and support getting creative through other channels or tactics as well. You'll report to the Head of Marketing.

    This role will involve player-coaching and the ability to help design and build out the future version of Parabola's growth and business development teams.

    Your current role might be Demand Generation, Business Development, Growth Marketing - or somewhere in between.

    Here's what you'll do:
    • Generate pipeline by designing and implementing scaled, signal-based email campaigns in a 1-to-many context
    • Individually contribute to pipeline goals while building out other consistent playbooks and workflows, while managing a small team
    • Partner with sales, product and the broader marketing team to roll out broader campaigns & tactics to various audiences
    • Evaluate new GTM technology (AI), systems, or processes needed to help us execute on pipeline generation goals
    • Own and manage tracking and analysis of campaign, sequence and pipeline generation efficacy to ensure on-target performance and inform strategic planning
    • Provide ongoing coaching, accountability, feedback, and growth opportunities to the team.
    This is a hybrid role, located in either NYC or SF.

    What (we think) you'll need to do it:
    • 3-6 years of business development or growth marketing experience at high growth B2B SaaS companies with a track record of delivering on concrete pipeline goals and managing teams
    • Tremendous grasp of the GTM tech stack (Outreach, SFDC, Hubspot, Clay, Apollo, LI Sales Nav, etc)
    • You're a student of the game and passionate about staying on the cutting edge of industry trends, technology and AI
    • Excellent communication, writing and interpersonal skills possessing the ability to engage with a broad range of clients, prospects and colleagues
    • You have a deep ownership mindset (you run to the fire and like solving the hard problems)
    • You're excited to join a hybrid team and work out of our NYC or SF office ~3 days a week.
    OTE Range: $175,000-$200,000

    This OTE represents the minimum and maximum for this role based in New York and San Francisco. The salary given for this position is dependent on multiple factors, including years of experience, interview performance and anticipated responsibilities of the role. Our base salary is one component of Parabola's competitive total package, which also includes equity and premium health and wellness benefits.
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