- Develop, implement, and optimize digital marketing strategies to support the Trensor, Rostra & 3FP growth plans, including email campaigns, website management, and social media platforms.
- Plan, execute, and enhance campaigns across channels with engaging content.
- Ensures that all marketing activities comply with relevant regulations and industry standards. Stay informed and communicate changes in regulations that may impact marketing strategies.
- Oversee the effectiveness of Trensor company websites, ensuring content is up-to-date, user-friendly, and optimized for search engines (SEO).
- Support website development roadmap for future improvements; identify areas for website enhancement based on performance, user feedback, competitive intel, etc.
- Manage and expand Trensor's media presence. Develop and execute social media campaigns to increase brand awareness and engagement.
- Develop an email marketing campaign strategy; execute email campaigns to drive website traffic and online conversions, promote company initiatives.
- Segment email lists and personalize content to maximize open rates, click-through rates, and overall campaign effectiveness.
- Identify KPIs and metrics for measuring digital marketing success.
- Monitor digital marketing performance using analytics tools (Google Analytics, Campaign Monitor, etc.). Prepare reports and presentations on key metrics and insights.
- Lead content creation efforts across both digital and traditional channels, including copywriting, imagery, and video production.
- Provide creative direction for new content initiatives, ensuring brand consistency and adherence to messaging guidelines.
- Oversee traditional marketing efforts, including presentation and print materials, trade show support, and other offline initiatives, ensuring alignment with overall marketing objectives.
- Collaborate with creative and media vendors to integrate various marketing initiatives across channels, maximizing reach and consistency.
- Implement platforms for transparent sharing of marketing materials and customer successes internally to address the communication gap and ensure all employees are informed and engaged.
- Establish and execute a plan for internal communication activities to provide employees with frequent updates on marketing initiatives, customer wins and other business priorities.
- Bachelor's degree in Marketing, Business Administration, or related field, with a minimum of 5+ years of experience in digital marketing, traditional marketing, and content development OR 8+ years' equivalent experience.
- Proven track record of developing and implementing successful digital and traditional marketing strategies.
- Experience in content development across various channels, including digital and traditional platforms.
- Strong analytical skills with the ability to derive insights and make data-driven decisions.
- Experience in managing creative agencies and third-party vendors, ensuring successful collaboration and project execution.
- Proven ability to lead cross-functional projects and effectively influence others through demonstrated leadership and team management abilities.
- Exceptional written and verbal communication skills, adept at influencing stakeholders and driving alignment.
- Creative thinker with a passion for innovation and staying updated on industry trends.
- Ability to travel up to 20%
- Strategic Planning
- Market trends analysis
- Project Management
- Strong communication skills and ability to communicate with sales team/channel partners
- Analysis of Market Demand, Market Share and Value Proposition of own products vs. main competitors
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Marketing Manager - Cary, United States - Marmon Holdings, Inc.
Description
Perfection Hy-Test Company
Come join a team where People make the difference As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracting and retaining top talent.
The Marketing Manager at Trensor, a leading manufacturer and distributor of cutting-edge vehicle electronics, is responsible for orchestrating comprehensive marketing strategies that drive brand awareness, amplify product positioning, and align with revenue targets. The role involves developing annual strategic marketing plans for key product lines, overseeing successful product launches, and collaborating seamlessly across departments to ensure cohesive execution. By delving into market intelligence and understanding buyer behavior throughout distribution channels, this role shapes Trensor's competitive advantage and fosters innovation. Through effective communication with the sales team, this individual articulates the unique value proposition of Trensor's products and provide essential insights to guide the overall marketing strategy. Additionally, this position will oversee the creative production of marketing materials, implementation of Trensor's Web Strategy for optimal online presence, and strategically integrate technology to keep the company at the forefront of the dynamic vehicle electronics landscape.
Digital Marketing Strategy:
Ability to travel by air, train, automobile. Employee will be expected to stand for extended periods for trade shows. Minimal lifting required (less than 20 lbs.). Ability to work hours necessary when traveling to customers.
Near vision required for computer and paperwork. Must be able to hear and speak.
Minimal risk is expected from this position; however, the employee must take precautions while traveling and while at the factory and follow company safety guidelines.
Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.
We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to , and please be sure to include the title and the location of the position for which you are applying.
