- Market Research: Conduct market research to understand customer needs, the competitive landscape, and market trends.
- Product Messaging: Follow market landscape and collect competitive intelligence to benchmark product capabilities and develop effective product positioning that differentiates client's solutions in the marketplace.
- Go-to-Market Strategies: Define go-to-market strategies and product communication plans, develop marketing materials, and lead high-impact feature releases that drive adoption and revenue.
- Sales and Marketing Materials: Generate customer case studies, product 1-pagers, and other collateral to support marketing and sales initiatives and guide communication efforts across multiple audiences and channels.
- Cross-Functional Collaboration: Collaborate with cross-functional teams to develop strategic frameworks and assets for campaigns, enablement, and stakeholder communications.
- Performance Analysis: Measure and analyze product marketing performance, adjusting strategies to meet business objectives.
- Experience: 3+ years of product marketing experience in the SaaS sector and 2+ years of experience with B2B marketing campaigns a must.
- Communication Skills: Exceptional written and verbal communication skills, with the capability to create compelling product narratives.
- Analytical Abilities: Strong analytical skills to measure the effectiveness of marketing strategies and adapt as necessary.
- Cross-Functional Teamwork: Demonstrated experience working effectively with cross-functional teams to achieve product marketing goals.
- Marketing Stack Familiarity: Hands-on experience with tools like HubSpot, Pendo, and Figma a must MS Clarity a plus.
- SaaS and Hospitality Expertise: Prior experience in marketing SaaS products, with a deep understanding of the hospitality industry.
- Creative Execution: Exceptional visual design and copywriting skills, with a proven track record of bringing creative marketing ideas to life, enhancing product visibility and customer.
- Data-Driven Decision-Making: Experience with analytics tools and data-driven decision-making to inform marketing strategies.
- Leadership: Ability to lead projects and small teams, demonstrating leadership and initiative in a fast-paced environment.
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Product Marketing Manager - Cary, United States - HireNetworks
Description
Job Description
Job DescriptionProduct Marketing Manager – Raleigh Our Raleigh-based client is seeking a Product Marketing Manager for a hybrid opportunity in their Cary, NC office. As a vital bridge between the product, marketing, and sales teams, you'll serve as an evangelist for product strategy and functionality. By understanding and translating product features into value-based messaging, you'll play a crucial role in driving the product's market success. Reporting directly to the Vice President of Marketing, this role is perfect for someone who is both a strategist and a tactician, able to generate innovative ideas and bring them to fruition.Our client is a growing software company has a flexible platform focused on accounting and management software. This is a permanent position which offers a competitive salary and benefit package. No visa situations or relocation assistance for this opportunity.
What You Will Do
To build an inclusive community where our partners, employees, customers, and candidates feel empowered to express their unique and diverse perspectives of the world.
