Product Marketing Manager - Cary, United States - HireNetworks

Description

Product Marketing Manager Raleigh

Our Raleigh-based client is seeking a Product Marketing Manager for a hybrid opportunity in their Cary, NC office. As a vital bridge between the product, marketing, and sales teams, you'll serve as an evangelist for product strategy and functionality. By understanding and translating product features into value-based messaging, you'll play a crucial role in driving the product's market success. Reporting directly to the Vice President of Marketing, this role is perfect for someone who is both a strategist and a tactician, able to generate innovative ideas and bring them to fruition.

Our client is a growing software company has a flexible platform focused on accounting and management software. This is a permanent position which offers a competitive salary and benefit package. No visa situations or relocation assistance for this opportunity.

What You Will Do

• Market Research: Conduct market research to understand customer needs, the competitive landscape, and market trends.
• Product Messaging: Follow market landscape and collect competitive intelligence to benchmark product capabilities and develop effective product positioning that differentiates clients solutions in the marketplace.
• Go-to-Market Strategies: Define go-to-market strategies and product communication plans, develop marketing materials, and lead high-impact feature releases that drive adoption and revenue.
• Sales and Marketing Materials: Generate customer case studies, product 1-pagers, and other collateral to support marketing and sales initiatives and guide communication efforts across multiple audiences and channels.
• Cross-Functional Collaboration: Collaborate with cross-functional teams to develop strategic frameworks and assets for campaigns, enablement, and stakeholder communications.
• Performance Analysis: Measure and analyze product marketing performance, adjusting strategies to meet business objectives.

What You Need

• Experience: 3+ years of product marketing experience in the SaaS sector and 2+ years of experience with B2B marketing campaigns a must.
• Communication Skills: Exceptional written and verbal communication skills, with the capability to create compelling product narratives.
• Analytical Abilities: Strong analytical skills to measure the effectiveness of marketing strategies and adapt as necessary.
• Cross-Functional Teamwork: Demonstrated experience working effectively with cross-functional teams to achieve product marketing goals.
• Marketing Stack Familiarity: Hands-on experience with tools like HubSpot, Pendo, and Figma a must MS Clarity a plus.

What Makes You Stand Out

• SaaS and Hospitality Expertise: Prior experience in marketing SaaS products, with a deep understanding of the hospitality industry.
• Creative Execution: Exceptional visual design and copywriting skills, with a proven track record of bringing creative marketing ideas to life, enhancing product visibility and customer.
• Data-Driven Decision-Making: Experience with analytics tools and data-driven decision-making to inform marketing strategies.
• Leadership: Ability to lead projects and small teams, demonstrating leadership and initiative in a fast-paced environment.

Qualified applicants please send a resume and salary requirements to Martha Michaux

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