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Marketing Manager, Orthodontic Marketing - Morrisville, United States - Align MD
Description
Join a team that is changing millions of lives.Transforming smiles, changing lives.
At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.
Ready to join us?
About this opportunity
This position will be responsible for driving the penetration and usage of Invisalign and iTero in the US Orthodontic (Ortho) Channel. Specifically, the individual will focus on developing and executing the teen strategy in the US, with a focus on the adoption of the Invisalign teen portfolio and the iTero opportunity as it relates to driving teen conversion. This individual will also lead the teen activation strategy in partnership with the AE region. This includes leading the brief and execution of all professional-facing and sales-facing teen assets, not limited to sales aides, digital tools, email campaigns, CRM, sales training tools and resources, and any professional advertising. The individual will also collaborate with Clinical Education and the education marketing teams to drive relevant education courses.
This person must be customer-centric, a self-starter with proven ability to execute and work independently. She/he must work effectively cross-functionally, leading collaborative efforts with sales, clinical education, Legal, and outside agencies. Role includes all aspects of marketing such as positioning, messaging, creative development, project planning, sales force partnership & enablement, pricing and promotions, trade shows, and key opinion leader programs.
In this role, you will...
- Understand Ortho customer mindset and barriers to adoption & utilization and develop and drive successful marketing growth programs that ladder to business objectives and drive the business plan.
- Manage a range of projects that support our strategic and tactical efforts, including development of customer-facing marketing collateral (brochures, emails, web pages, trade advertising, etc.), and creation of new reports to analyze progress in building the business.
- Lead cross-functional teams in creating and executing tactical plans that support our business strategies.
- Track overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends.
- Understand the incremental impact of marketing programs including ROI, analyze reports.
- Monitor competitive activity that could prevent the achievement of business goals and develops proactive and reactive plans to counter competitive threats.
- Connect with sales and synthesize feedback to into actionable tasks that move key initiatives forward.
- Operationalize promos, programs, and marketing initiatives so that sales can execute flawlessly.
- Lead communications plans related to key product launches to internal and external stakeholders.
- Drive consistent messaging and positioning of the product portfolio through customer facing events at a regional and national level.
In this role, you'll need ...
Work and Education Requirements ...
•BS or BA or equivalent experience
•6-8 years in professional work experience
Skillsets required
Great Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
About Align
Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials.
By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of the things employees say make Align Technology a great place to work.
We respect your privacy. Please review our Applicant Privacy Policies for additional information.
Global Diversity Statement:
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement
It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.
