- Develop and implement a comprehensive marketing strategy that promotes our orthodontic services, with the aim of attracting new patients and enhancing brand awareness.
- Collaborate with third-party partners to create a scalable MAAS program tailored for our doctors, focusing on effective marketing tactics, digital campaigns, and patient engagement strategies.
- Work closely with cross-functional teams, including sales, operations, and customer service, to ensure marketing strategies are fully integrated and aligned with overall business objectives.
- Lead the charge on practice integrations, leveraging marketing expertise to ensure rapid market expansion and penetration.
- Measure and analyze the effectiveness of marketing campaigns, making data-driven decisions to optimize performance and ROI.
- Stay ahead of industry trends and competitor activities to continuously innovate and improve our marketing efforts.
- Bachelor's degree in Marketing, Business, or a related field. An MBA or equivalent is highly desirable.
- A minimum of 10 years of experience in marketing, with a proven track record in developing and executing successful marketing strategies, preferably in the healthcare/dental/ orthodontic sectors or businesses with multi-location footprint.
- Experience managing media budgets and multi-channel paid marketing campaigns. Knowledgeable in marketing platforms in Meta and/or Google Ads and Google Analytics. Previous hands-on ad experience in platforms a plus.
- Strong leadership skills, with experience managing cross-functional teams and collaborating with external partners.
- Demonstrated ability to work in a fast-paced, entrepreneurial environment, driving results and achieving targets.
- Excellent analytical skills, with the ability to interpret data and insights to inform marketing strategies.
- Exceptional communication and interpersonal skills, capable of fostering strong relationships with team members, partners, and stakeholders.
- Ability to travel up to 60% of the time.
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Senior Marketing Manager - Morrisville, United States - Align MD
Description
Join a team that is changing millions of lives.Transforming smiles, changing lives.
At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.
Ready to join us?
About this opportunity
We are seeking an experienced Senior Manager Marketing to drive the development of a new marketing offering for customers and Align. This person will be responsible for developing the framework for a best in class MaaS offering, that can generate new patient demand at a practice level.
The ideal candidate has a strategic mindset, a passion for marketing, understanding the consumer and the desired consumer experience. You will also need to be effective in working in a cross functional enviroment and effectively managing 3rd party partners.
In this role, you will...
Great Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
About Align
Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials.
By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of the things employees say make Align Technology a great place to work.
We respect your privacy. Please review our Applicant Privacy Policies for additional information.
Global Diversity Statement:
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement
It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.
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