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    Marketing and Communications Manager - Columbus, United States - Columbus Association for the Performing Arts

    Columbus Association for the Performing Arts
    Columbus Association for the Performing Arts Columbus, United States

    3 weeks ago

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    Description


    Assist with day-to-day operations of the Columbus Symphony's marketing department with a primary focus on patron communications, social media and digital management, email marketing, special events, and administrative support to the Vice President of Marketing.

    Duties and Responsibilities

    • Assist in implementing subscription and single ticket direct mail and digital marketing campaigns.
    • Compose and implement weekly email messaging via Wordfly to communicate symphony initiatives, activities, and community outreach.
    • Coordinate creative for promotional materials including print, digital, social, tv, radio, outdoor, and direct mail. Submit the final creative for placement on or before the deadline.
    • Create and manage digital marketing campaigns and initiatives on Facebook, X, Instagram, LinkedIn, and TikTok to increase engagement.
    • Conduct regular analysis of campaign results on Tessitura, Google Analytics, and social channels to make actionable changes and ensure positive ROI's.
    • Monitor website for accuracy and coordinate website updates.
    • Regularly post to community calendars to share symphony events.
    • Manage relationships with community partners including influencers, and local publications.
    • Help coordinate and manage special events before and after concerts such as wine tastings, toy drives, happy hours, patron events, college club events, autograph signing, and mascot appearances.
    • Serve as onsite photographer and/or coordinate and manage photo shoots and video recordings for upcoming events.
    • Represent organization at community engagement events.
    • Assist in writing scripts, radio, and TV commercials.
    • Coordinate emcees and photographers at concerts and assist with ticket distribution to promotional partners.
    • Manage the creation and content of the Bravo program books, ensuring all books are printed and delivered on or before deadlines.
    • Coordinate promotional materials for shows and events. Ensure orders are delivered on or before the deadline.
    • Coordinate and implement in-house signage and marquee copy.
    • Coordinate creation and scheduling of slide and video content for monitors throughout venues, keeping messaging accurate and up to date.
    • Oversee marketing interns and activities to support department.
    • Other duties as assigned.
    Knowledge, Skills, and Abilities

    • Working knowledge of Microsoft Office programs and Teams.
    • Excellent writing and communication skills.
    • Familiarity with CMS, preferably WordPress, and basic HTML website maintenance.
    • Ability to prioritize and multi-task on a day-to-day basis.
    • Adaptability, creativity, working independently and collaboratively.
    • Has a sound understanding of the principles of marketing, branding, and PR, with a keen visual sense of design standards.
    Credentials and Experience

    • Bachelor's degree in marketing, arts management, public relations, or related field.
    • 3+ years of related experience.
    • Advanced experience in social networking and social media marketing, executing paid and organic campaigns.
    • Experience with digital marketing campaign creation, placement, management, analytics, and optimization.
    • Advanced computer skills in Adobe Creative Suite a plus.
    • Video creation and/or graphic design experience or familiarity with Canva a plus.
    • Knowledge of Tessitura ticketing platform a plus.
    Special Requirements

    • Available to work evenings and weekends, as necessary.
    #J-18808-Ljbffr
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