- Develop and implement a communication and marketing strategy to support the online community and increase awareness, participation, and engagement among individual online groups and communities.
- Integrate communities into the ACOG website, email, social and other communication vehicles in collaboration with the Web and Marketing teams.
- Amplify membership marketing for the online community with internal Marketing partners.
- Guide and support community owners by helping them develop strategic content plans to assist them in accomplishing their goals for a particular project or the overall online community.
- Develop a metrics strategy and reporting mechanism to track and share community usage, engagement, trending topics, opportunities, and risks with internal stakeholders.
- Develop and execute tactical plans, provide guidance, education, and best practices to help ensure the success of the communities by partnering with internal teams.
- Develop a clear process, including key performance indicators, for the creation of new communities, and the assessment of existing communities to include recommendations for modifications.
- Assess and evaluate the overall impact and success of online groups and communities against key performance indicators aligned with organizational goals. Lead and implement work plans to meet online performance requirements.
- Create and lead an ambassador program to leverage and collaborate with internal stakeholders, contributors, and community champions to improve member satisfaction, usage, and engagement.
- Create and manage moderation, guidelines and governance for the online community and enforce when needed.
- Provide staff training resources as needed and provide a support framework for community administrators by working with online community vendor.
- Serve as the main point of contact for member questions and comments regarding online community platforms' access and usage.
- Manage and troubleshoot platform issues and upgrades. Plan for and implement ACOG's use of new community features as appropriate.
- Act as an advocate for the ACOG brand as it relates to the online communities.
- Perform other duties as assigned.
- Bachelor's degree in communication, marketing, or related field.
- Minimum of 5 years of experience developing and growing online communities (forums, discussion groups, social networks) and building out strategies around them. Experience with medical/health association experience preferred. Knowledge of Higher Logic community platform preferred.
- Member association or non-profit experience preferred.
- Proven understanding of the latest community management and engagement best practices.
- Must possess critical and analytical thinking skills.
- Strong communication skills, including writing for a variety of channels and platforms.
- Social media savvy.
- Experience using data to make informed decisions and demonstrated understanding of tracking and metrics.
- Understanding of marketing automation as it relates to communities.
- A team player who excels at connecting and working collaboratively with members and colleagues.
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Online Community Manager - Washington, United States - ACOG / American College of Obstetricians and Gynecologists
3 weeks ago
Description
Online Community ManagerJob Locations
US-DC
Job ID
Category
Membership
Type
Regular Full-Time
Grant Funded
No
Overview
The Online Community Manager is responsible for developing, managing, and executing ACOG's online community strategy and work plans to drive engagement and add value for members.
Responsible for the development and implementation of tactics designed to foster increased member relations, engagement and enhance the overall member experience and satisfaction.
Use data and apply best practices to better understand members' needs, identify trends and gaps, and provide return on investment.
Cover Letter RequiredHybrid Role 2-3 days onsite
Responsibilities
Home to more than 61,000 health care professionals, the American College of Obstetricians and Gynecologists (ACOG) is a membership organization leading advancement to improve the lives of all people seeking obstetric and gynecologic care, their families, and communities.
When you become part of the ACOG team, your part of an organization that values communicating evidence-based, peer-reviewed information about women's health to members and the general public.
ACOG supports its members by maintaining authoritative clinical guidance, providing continuing medical education resources, patient education materials and more.Together with our members, we are working to transform the future of health by delivering a compelling member experience, supporting the ob-gyn profession, and advocating for improved health for all people seeking obstetric and gynecologic care, their families, and communities.
Our PerksPaid Parental Leave - Breastfeeding Friendly Workplace -
Flexible work schedule -
Commuting Allowance - Generous Paid Time Off - Holiday Pay - Life Insurance - Community Volunteering Opportunities - Generous 401(k) Company Contributions - Medical, Dental, and Vision Insurance - Learning Opportunities and Tuition Reimbursement - Company-Sponsored Team Outings - and more
ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees.
As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law.
For more information about your equal employment opportunity rights, please view this poster:EEO is the Law. The College also participates in E-Verify.
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