Manager Advocacy Communications - Washington, United States - College of American Pathologists

Description

Who we are? As the world's largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide.

Our Culture

+ CAP employees make a meaningful difference by partnering with colleagues customers and members on challenging and rewarding work

+ CAP provides its employees with an energetic and collaborative work environment and encourage opportunities to further develop their skillsoffering reimbursement for educational programs and participation in events that enhance your skills

+ We offer a generous compensation and benefits package, 401K, and more

The Manager, Advocacy Communications & Production is responsible for the development and dissemination of advocacy communications to internal audiences (CAP members and staff) and external audiences.

Specific Duties

Primary duties and responsibilities of the Manager, Advocacy Communications & Production:

+ Promote the CAPs overall advocacy strategy by providing content and production support on pathology and laboratory advocacy issues for specific communications vehicles targeted to Members, leadership, and staff.

+ Oversee and manage advocacy digital communications strategy.

+ Write, create, and publish advocacy content on CAP social media channels.

+ Ensure advocacy content on is continuously updated, working with subject matter experts for both immediate- and longer-term updates.

+ Monitor performance of member engagement with content, making necessary adjustments to optimize member experience.

+ Serve as point-person for member leader presentations, both in writing and graphic concept and design.

+ Assist advocacy staff (eg, Grassroots, Legislative, Regulatory, Registry) with the creation of content that concisely communicates complex advocacy policies for a general audience.

+ Serve as Advocacy Communications point-person for state pathology initiatives and intersections across Advocacy, Membership, Communications, Marketing, Digital, and Creative departments.

+ Provide operator support for advocacy webinars and on-demand learning initiatives.

+ Conduct daily/weekly monitoring of the content and competitive positioning of other pathology, laboratory, and/or accrediting organizations.

+ Work with the Director of Advocacy Communications to communicate legislative and regulatory news affecting pathologists and also promote the value of CAP Policy and Advocacy.

+ Produce and/or assist in the development of webinars, videos, and podcasts.

+ Promote the advocacy communications function internally to staff and member leaders.

Knowledge Skills Required/Preferred

Personal:

+ Strong interpersonal communication skills, ability to effectively network within the organization to get the job done.

+ Creativity, curiosity.

+ Ability to recognize and act on opportunities.

+ Strong attention to detail with the enterprise view in mind.

+ Ability to understand audiences needs for information and at what level to present it.

+ Willingness to research multiple sources to inform decision making.

+ Well informed about current events (especially health care issues, politics, and government affairs) through frequent consumption of all forms of media, including online, broadcast, and print.

Professional:

+ Ability to manage multiple assignments independently and simultaneously.

+ High level of organization and detail.

+ Excellent writing and proofreading skills.

+ Extensive experience creating content, copywriting, graphic design, and content managementespecially for the social media environment.

+ Experience collecting and analyzing user data on social media and web properties to provide actionable insights to leadership and program managers.

+ Ability to engage followers on social media and use different engagement strategies using current industry best practices and demonstrated ability to adjust when needed to align with application, program, and/or algorithm changes.

+ Demonstrated experience using keywords and hashtags effectively to increase engagement.

+ Experience creating professional videos and graphics and using editing tools video production and software needs to design and develop creative assets to be determined in collaboration with manager.

+ Experience with media reporting and analysis tools available within the social media platforms, as well as Google analytics and/or third-party measurement software.

+ Ability to analyze and interpret complex health care legislative and regulatory issues.

+ Ability to write clearly and concisely under a tight deadline and edit material for publication.

+ Comfortable working with association members and staff at all levels throughout the organization.

Experience

+ At least three years of work experience in public relations, general communications and/or journalism with proven writing ability and social media/digital responsibilities.

+ Experience in effectively delivering strategic communications support within a transformation context.

+ Experience in working in varied organizational communication service models.

+ Background in health care policy and membership associations, preferred.

+ Requires strong project management and meeting multiple deadlines on multiple projects.

Additional Criteria

Some travel may be required to industry conferences, member committee meetings, and other events including weekends.

This role is based out of the Washington, DC headquarters and candidates must reside within a reasonable commute to the office.

The College of American Pathologists requires all new hires in customer-facing roles to be fully vaccinated for COVID-19 prior to the first date of employment. If you are unsure whether this position is customer-facing, please inquire with Human Resources. As required by applicable law, The College of American Pathologists will consider requests for Reasonable Accommodations.

Equal Opportunity Employer The CAP is an equal opportunity/affirmative action employer, providing equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, creed, color, religion, sex, gender identity and/or expression, national origin, age, ancestry, disability or genetic information, military status, sexual orientation, marital status, citizenship status, order of protection status, homelessness, or any other characteristic protected by federal law and the applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Applicants have rights under Federal Employment Laws: Family and Medical Leave Act Equal Employment Opportunity Employee Polygraph Protection Act

Job Details

Job Family Marketing and Communications

Pay Type Salary

Travel Percentage 5