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Communications and Marketing Specialist - Tallahassee, United States - CDR Maguire Inc.
Description
ESSENTIAL FUNCTIONS:
+ Develops, owns, and executes a digital marketing strategy.
+ Evolves all current digital channels, implementing best practices and utilizing data and insights for continued evolution.
+ Drives the growth, engagement, and regular maintenance of all social channels.
+ Understands and leverages digital platforms to optimize performance.
+ Analyzes data and advises stakeholders on best practices, new opportunities, and next steps.
+ Measures and reports performance of all digital marketing campaigns.
+ Manages day-to-day communications with internal teams and any agency partners.
+ Oversees, administers, and monitors departmental budget.
+ Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.
+ Ensures that appropriate structures, systems, competencies, and values are developed to meet or exceed the expanding territories' goals.
+ Develops an ongoing liaison with key leaders of newly acquired Spas.
+ Provides support teams for all Spas to ensure that significant developments in the field are identified and monitored.
+ Drives organizational awareness by communicating existing strategies to senior leadership.
+ Collaborates with managers on ways to expand market share.
+ Leads the planning and implementation of all special projects within the department.
+ Facilitates the definition of all project scopes, goals, and deliverables.
+ Defines project tasks and resource requirements and develops full-scale project plans.
+ Manages project budgets and project resource allocation.
+ Monitors the progress of all projects and reports regularly to stakeholders.
+ Implements and manages project changes and interventions to achieve project outputs.
+ Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.
Requirements
EDUCATION, EXPERIENCE AND SPECIAL SKILLS REQUIRED:
+ Bachelors degree in business administration, marketing, or related field required
+ Masters degree preferred
+ Minimum 5 years of relevant experience
+ Excellent leadership skills, business acumen and ability to effectively manage
+ Excel at strategic thinking, be open to new perspectives and better ways to do things; and be creative, a visionary, and manage innovation well
+ Must be results-driven
+ Must have superior decision-making skills
+ Must have the ability to delegate effectively
+ Must possess executive-level communication and influencing skills with the ability to resolve issues, build consensus among groups of diverse internal/external stakeholders
+ Growth mindset with the ability to outline the long-term vision and strategy.
