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Global Marketing Operations Associate Director - Parsippany, United States - embecta
Description
embecta is one of the largest pure-play diabetes care companies in the world, leveraging its nearly 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of approximately 2,000 employees around the globe.
The Global Marketing Operations Associate Director leads the marketing operations function and is responsible for marketing related reporting, analytics, alliances, and all technical aspects related to marketing; process, building refinement; planning; marketing technology selection, implementation, governance, and roadmap development; marketing data management; best practices syndication; and marketing skills development.
This role will have direct reports focusing on analytics, insights and data, marketing tech and operations, and alliances & GLP-This leader guides strategy on all things reporting, performance, and marketing tech including ad promo as well as research and CI.
RESPONSIBILITIES:
Build and manage unique team focused on Operations, Analytics, Insights and Research
Work with Marketing Operations team and vendors to construct key marketing reporting mechanisms, including dashboards and reports
Marketing technology infrastructure ownership, including collaboration with IT, and other functions as needed: Project management, implementation, governance and roadmap development for Marketing Automation Platforms
Understands scenario-based forecasting methodologies and other advanced forecasting methodologies to work with analyst to provide clarity on demand and financial forecasting.
Business Performance:
work with team and analyst to develop a comprehensive business analytics framework to track key performance indicators (KPIs) across channel and geography.
Work with senior staff and department leaders to develop and maintain a strategic perspective based on marketplace and customer baseAbility to guide marketing ops team member regarding marketing and marketing process
Evaluate and manage the marketing technology necessary (e.g., Marketing Cloud, Pitcher, webinar platform, Veeva Vault PromoMats and more)
Continuously assess and evaluate current metrics of the marketing technology and the processes to reinforce best practices or introduce efficiencies.
Strong leadership, problem solving, teamwork, analytical, written/verbal communication, and presentation skills.
Ability to interpret and synthesize data to make firm actionable strategic recommendations, business decisions and "tell the story" that the data represents
Ability to communicate complex data and insights derived from research and translate into simple conclusions and insights
Insights generation and ability to connect insights to implications for strategy
Quantitative, data-driven mindset
Basic Requirements:
Bachelor's degree required
6+ years of experience in marketing that includes experience in an operations or performance marketing role
3+ years experience in a management role
Experience in med device or pharmaceutical needed.
Experience developing and managing budgets.
Experience in process creation, delivery and monitoring, particularly in the area of service level agreements.
Experience in conducting primary and secondary market research.
Experience in analytic and quantitative modeling .
Hands on knowledge of Marketing Automation/CRM Processes/Database Management (Marketing Cloud)
Working knowledge of Analytics and Dashboards (SFDC, CRMA, PowerBI and Adobe Analytics)
Expert in marketing automation, CRM and workflow technologies
Industry experience in OTC, CPG, medical devices, or pharmaceuticals.
Proficiency in using marketing analytics tools, such as Google Analytics, Adobe Analytics, and Salesforce Marketing Cloud
Competency with Microsoft Office products (e.g., Word, Excel, PowerPoint).
Preferred Requirements:
MBA preferred
Therapeutic experience within diabetes preferred
Ability to juggle multiple projects effectively
Entrepreneurial, creative, and resourceful
Strong desire to learn and natural curiosity
Leadership through influence
Relationship-building and emotional intelligence
Strong written and communication skills
Strong quantitative and reasoning skills
Ability to interface with all levels within the organization and vendor partners
Ability to communicate complex data and insights derived from research and translate into simple conclusions and insights
Entrepreneurial, creative, and resourceful
Relationship-building and emotional intelligence
embecta is an Equal Opportunity/AffirmativeAction Employer.
We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
