- Champion our brand voice and mission through compelling educational and promotional copy.
- Ideate and produce fresh, engaging copy for new product listings, email marketing, blog posts, Google ads, retailer/partner sites, event promotion, video scripts and more.
- Pay obsessive attention to narrative consistency, voice and tone, and accuracy of content.
- Use SEO best practices to optimize content for search engines and improve online visibility.
- Conduct thorough research to understand target audiences, industry trends and competitive landscape, and leverage insights to inform copywriting decisions.
- Collaborate with social and creative teams to ensure consistency and maximize impact.
- Manage time effectively and meet project deadlines with precision and reliability.
- Bachelor's degree in Advertising, Marketing, English, Creative Writing, Journalism or a related field.
- 4+ years of professional copywriting experience, preferably in direct-to-consumer (DTC) or e-commerce settings.
- Exceptional writing and editing skills, with an impeccable eye for detail and a knack for storytelling.
- Ability to write in established brand voices and connect authentically with target audiences.
- Familiarity with SEO basics and digital marketing strategies.
- Collaborative work ethic and ability to be flexible and responsive in a fast-paced work environment.
- A passion for sustainability and organic products is a plus
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Marketing Copywriter - Cleveland, United States - Naturepedic
Description
About Us:
Join Naturepedic, the leading maker of certified organic mattresses and bedding since 2003. We're not just about selling products; we're dedicated to fostering organic living, sustainability and restorative sleep. By joining our team, you contribute to a movement that prioritizes health and the environment, improving our planet and the well-being of our customers.
Job Overview:
As a creative Mid-Level Copywriter on our dynamic in-house marketing team, you will articulate our mission and shape the narrative that promotes a healthier, more sustainable lifestyle. Your creativity will not only illuminate product benefits but also spark enthusiasm and engagement across multiple platforms. Reporting directly to the Director of Brand, you will be a key player in evolving our brand story.
Responsibilities:
Qualifications:
Additional Info:
· Competitive salary
· Comprehensive benefits package
· Paid time off
· Opportunities for professional development in a growing company