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    Remote Head of Consumer Marketing - Minneapolis, United States - Duos

    Duos
    Duos Minneapolis, United States

    3 weeks ago

    Default job background
    Description
    Remote Head of Consumer Marketing

    The company is a digital healthcare services company that integrates an otherwise fragmented network of government programs and insurance benefits into an accessible, unified platform that ensures equitable access to social needs services and preventative care that individuals would have otherwise foregone:

    About the Head of Consumer (B2C) Marketing Responsibilities

    Develop and nurture a culture of testing and experimentation to innovate on how we drive member acquisition and retention

    Build out our marketing data and reporting infrastructure to ensure a strong analytic foundation to support data-driven decision making and campaign optimization

    Develop and execute a member marketing roadmap that aligns with our corporate strategy and goals

    Optimize our end-to-end member acquisition funnel across all channels (e.g. digital, print, community outreach, etc.) with full accountability for budgeting, forecasting and results

    Oversee end-to-end campaign development, including upfront creative strategy, copywriting, and asset development

    Partner seamlessly with our Product and Growth teams to ensure brand consistency and a seamless member experience

    Lead the integration and management of all member marketing-related partners, including agencies, freelancers, consultants and vendors, as applicable

    Must-Have Qualifications

    10+ years of relevant functional experience

    Track record of exceeding user acquisition and retention goals

    Experience in a high growth start-up environment and navigating change

    Strong understanding of and bias for the quantitative side of consumer marketing and experience using data to drive campaign optimization

    Willingness to lead the function as a player-coach while engaging cross-functional partners effectively

    Bias for action, goes after 'jump balls'

    Passion for our mission of supporting older adults through the aging journey

    Experience implementing new marketing campaign management tools and/or related platforms.

    Nice-To-Have Qualifications

    Experience operating in a B2B2C business model

    Experience in digital healthcare

    Understanding of the Medicare landscape and payer economics

    Additional Job Details

    This is a full-time, exempt position.

    This role is based remotely and may entail infrequent (quarterly or less) travel.

    Expected base salary range of $135K-$190K, based on experience and skills

    Additional total compensation includes company equity, comprehensive health benefits, and flexible remote work environment.

    Location:
    Minneapolis, Minnesota, United States

    #JPKR
    #LI-remote
    #LI-JB1

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