- Defines and develops brand strategy and marketing initiatives for the clinical education department including symposia, live courses, online live and pre-recorded courses, Chairside Magazine and the Glidewell Online Study Club.
- Acts as a liaison in the production of marketing strategies with the education and marketing teams.
- Applies customer insights and market intelligence to develop approaches to build market awareness and maximize enrollment in live and online courses.
- Manages workflow of all education marketing efforts and ensures timely delivery of tactics.
- Assists with on-site symposia, including advertising and marketing coordination with relevant departments, KOL relations and on-site logistics.
- Analyzes internal data in order to determine the most relevant initiatives for increases in clinical education brand awareness and course attendance.
- Develops creative design concepts with education and marketing teams.
- Acts as initial copywriter and editor of education marketing initiatives.
- Investigates new marketing avenues and constantly analyzes results of current initiatives in order to increase course and symposium attendance.
- Maintains education promotion/marketing calendar and shares with relevant internal departments to maintain cross-department awareness.
- Works with analytics team on course and symposia attendee sales tracking and develops reports.
- Tracks metrics of success for individual initiatives as well as overall successes of courses, including promotional offer redemptions, on-site purchases and post-attendance brand loyalty.
- Collaborates with senior leadership and brand management to ensure education marketing fits within strategic goals.
- Occasionally provides tours of the Glidewell facility to course attendees.
- Performs other related duties and projects as business needs require at direction of management.
- Bachelor's degree in marketing, advertising, communications or other relevant field.
- Minimum three (3) years of experience working in a marketing environment.
- Prior science/technical, medical device, healthcare/dental background, preferred.
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Marketing Strategist - Irvine, United States - Glidewell Dental
Description
Position at Glidewell Dental
Essential Functions:
Glidewell Laboratories is the industry leader in dental technology due to our agility, speed, and cutting edge technology. We work in a fast-paced and highly sought-after employee-friendly work environment. Behind all of this success is an amazing group of people who are passionate about bringing innovation to the marketplace, while providing quality and affordability to better the lives of people all over the world. If you share in our passion for teamwork and a vision for excellence, let's talk about a rewarding career at Glidewell
In addition are the following generous employee benefits: Medical, Dental, Vision, 401K with company match, company-paid life insurance, additional onsite dental services, vacation, holiday, and sick time, employee gym (with fitness classes and meditation room), employee medical/wellness center (with massage therapy and acupuncture), two company subsidized cafes, Internet cafes, employee lounges with big screen TVs, game tables, fun company sponsored events, a diverse work environment with over forty nationalities represented, and much more
Glidewell Laboratories is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. We are committed to the principle of equal employment opportunity for all employees and to provide employees with a work environment free of discrimination and harassment on the basis of race, color, religion, national origin, sex, age, physical or mental disability, veteran status, sexual orientation, gender identity, genetic information, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at [email protected]. Please indicate the specifics of the assistance needed.
Note to Current employees: Please apply through Employee Transfer Application to complete the transfer request form.
