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Costa Mesa

    Digital Marketing Strategist - Costa Mesa, United States - Automobile Club of Southern California

    Automobile Club of Southern California
    Automobile Club of Southern California Costa Mesa, United States

    3 weeks ago

    Default job background
    Full time
    Description

    Digital Marketing Strategist

    The Digital Marketing Acquisition Strategist will aim to drive high value, efficient leads & sales through paid marketing channels, including Paid Search, Lead Aggregation, and Affiliate Partners, and direct-response display. The ideal candidate will have hands-on experience executing digital campaigns such as campaign creation, budget delivery, and optimizations that help exceed marketing objectives. The candidate should possess a strong understanding of the digital ad landscape, including creative, audience targeting capabilities, bid strategies, optimization best practices, landing pages, content management, and how digital ads are tracked and measured online and offline. Additionally, experience with testing methodologies for paid media advertising and Landing Page optimization is essential. Proficiency in analyzing campaign performance against KPIs and 3P insights is required to formulate effective strategies and execution plans.

    Responsibilities

    • Meet or exceed monthly lead and sales goals.
    • Manage, optimize, and grow campaigns across paid search and other lead generation tactics.
    • Leverage all optimization levers to ensure success, including keyword & match type selection, audiences, ad assets, campaign types, bidding.
    • Analyze campaign, analytics, and offline performance data for actionable insights.
    • Proactively identify innovative lead generation opportunities, products, or betas.
    • Collaborate with media planning team for accurate budget forecasts.
    • Work with channel managers for optimal cross-channel strategies.
    • Execute test & iteration roadmaps for paid media campaigns and landing page optimization.
    • Measure, monitor & track all marketing KPIs and present recommendations to senior leadership.
    • Ensure proper tracking & measurement across all marketing channels with ad ops & technical teams.
    • Collaborate with internal teams on key projects and handle administrative functions related to compliance, billing, and legal.
    • Share best practices with cross-functional taskforces to improve strategies & processes.

    Qualifications

    • BS or BA Degree or equivalent combination of education and experience required.
    • 3-5 years managing digital marketing campaigns, with direct experience in Paid Search.
    • Experience in managing SEO, lead aggregation, affiliate programs, and direct response display.
    • Proficient in landing page optimization & content management systems.
    • Strong understanding of digital ad ecosystem and online & offline tracking.
    • Effective communicator with the ability to present to different audiences.
    • Skilled in competitive analysis, strategic planning, and managing vendor relationships.
    • Prior knowledge or experience in the insurance industry is a plus.
    • Proficient with MS Office, Google Docs, Sharepoint, and spreadsheet capabilities.
    • Ability to prioritize projects, set clear expectations, and think critically.
    • Proactive, self-starter with strong analytical skills.

    *Note: This is a hybrid position: In-office Monday – Wednesday, work-from-home Thursday-Friday

    Remarkable benefits:

    • Health coverage for medical, dental, vision

    • 401(K) saving plan with company match AND Pension

    • Tuition assistance

    • PTO for community volunteer programs

    • Wellness program

    • Employee discounts

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