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    Digital Marketing Strategist - Costa Mesa, United States - American Automobile Association

    American Automobile Association
    American Automobile Association Costa Mesa, United States

    1 day ago

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    Description

    Join our Team as a Digital Marketing Strategist!

    The Digital Marketing Acquisition Strategist will focus on driving high-value leads and sales through various paid marketing channels, including Paid Search, Lead Aggregation, and Affiliate Partners, and direct-response display. The ideal candidate should have practical experience in managing digital campaigns, from creation to optimization, to surpass marketing goals. A strong comprehension of the digital advertising environment, encompassing creative aspects, audience targeting techniques, bid strategies, and optimization practices, is crucial. Proficiency in measuring campaign performance against KPIs, utilizing 3P insights, and devising effective strategies is essential.

    Key Responsibilities

    • Achieve or surpass monthly lead and sales targets.
    • Manage, enhance, and expand campaigns across paid search and other lead generation avenues.
    • Utilize various optimization methods to ensure campaign success.
    • Analyze campaign and performance data to extract actionable insights.
    • Identify innovative lead generation opportunities and collaborate for accurate budget forecasts.
    • Work with cross-functional teams for optimal strategies.
    • Conduct test and iteration roadmaps for campaign and landing page improvements.
    • Monitor marketing KPIs and provide recommendations to leadership.
    • Ensure accurate tracking and measurement across all channels.
    • Share best practices to enhance strategies and processes.

    Qualifications

    • Requires BS or BA Degree or equivalent experience.
    • 3-5 years of digital marketing campaign management experience.
    • Proficiency in SEO, affiliate programs, and direct response display.
    • Strong understanding of digital ad ecosystem and tracking methods.
    • Strong communication skills with the ability to present effectively.
    • Competent in competitive analysis, strategic planning, and vendor relationship management.
    • Prior exposure to the insurance industry is a bonus.
    • Proficient in MS Office, Google Docs, Sharepoint, and spreadsheet tools.
    • Ability to prioritize, set clear expectations, and think critically.
    • Proactive, analytical self-starter.
    • A hybrid position: In-office Monday-Wednesday, work-from-home Thursday-Friday

    Benefits

    • Health coverage for medical, dental, vision.
    • 401(K) saving plan with company match and Pension.
    • Tuition assistance.
    • PTO for community volunteer programs.
    • Wellness program.
    • Employee discounts.
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