Director, Brand Strategy - Philadelphia, United States - Comcast Corporation

Comcast Corporation

Verified Company

Philadelphia, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what's next.

Powered by the nation's largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation's largest technology provider to small businesses and one of the leading service providers to the Enterprise market.

Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

Core Responsibilities- Own all aspects of Comcast Business brand strategy including, but not limited to, long-term strategic vision, annual brand plan, and on-going strategic initiatives and activations

Drive research and insights annual plan inclusive of ongoing tracking and research as well as a businessdriven learning agenda
Leverage deep understanding of macro trends in business and culture as well as industry news, competitive dynamics, and audience insights to drive strategic direction and initiatives
Bring in innovative, bestinclass partners in order to advance all brand and research programs
Lead key strategic and creative projects for Comcast Business brand aimed at defining and activating our brand purpose, identity, architecture, and purposedriven actions
Develop and own key messaging architecture for Comcast Business across all segments and verticals; work with crossfunctional team to enable adherence to brand messaging hierarchy
Encourage a culture of collaboration across teams and enable the organization to embrace all elements of brand strategy and research
Act as a brand steward within organization educating and empowering others to build and leverage the Comcast Business brand in meaningful ways
Work with members of other teams within Marketing as well as Product Management, Sales, HR, Internal Communications, & others to bring business initiatives to life in a way befitting our brand
Manage agency relationships from a day to day perspective as well as through annual planning and scoping process

Required leadership skills:

Exhibits strong, strategic skills related to brand strategy, research, and insights
Proven experience is driving results in a complex, matrixed organization
Ability to operate in ambiguity and chart clear pathways forward
Insightdriven leader who can exhibit and champion understanding of B2B audience and use consumerfirst mindset to drive impact
Champions diverse perspectives and works to bring unique, inclusive thinking into all that we do
Ability to influence and own strong, clear POV
Proven crossfunctional leader and impactful teammate who can manage "up and down" great interpersonal skills
Innovative thinker, with a track record for translating strategic thinking into action
Highly organized, proactive & curious
Excellent written and verbal communications skills with strong executive presence able to present ideas clearly and with impact
Selfreliant, problemsolver, and resultsoriented
Ability to thrive in a fastpaced environment, prioritize tasks, handle pressure, and meet deadlines with a growth mindset
Detail oriented strong ability to establish and work within processes and navigate organization complexity
Rigorous budget management skills and strong business judgement
Strong interest in individuals with B2B and/or technology experience

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our gamechanging technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity