Manager, Data Intelligence - Minneapolis, United States - Lacek

Description

The Lacek Group is a collection of brilliant, passionate, intellectually curious, and unique people who work on the leading edge of customer engagement.

We come to work every day to help our clients build longer-lasting, more profitable customer relationships. We listen, collaborate and celebrate together. We treat each other with kindness and respect. And we believe different perspectives drive innovation, fuel creativity and make our business and communities better.

Together with our parent company Ogilvy, one of the most creative and effective agencies in the world, we believe diversity drives smarter work for our clients — and better business for us.

We believe inclusion is essential, and we welcome all who are ready to join our push for positive change. Every single day.

What we need:
We have a great opportunity for a

Manager, Data Intelligence

to join and lead a team responsible for campaign operations, reporting and analytics.

What you'll do:
Assess business, data and technical needs for marketing campaigns and promotions
Assist client and account team with campaign planning, identification of analytical needs, and strategic planning processes
Leverage understanding of the client's customer data and technology using Salesforce Marketing Cloud
Design and execute campaign processes to create data outputs supporting personalized marketing interactions
Develop information to support pre- and post-campaign business cases
Understand business rules and document technique and data briefs
Collect and document selection criteria and business rules for new marketing campaigns and promotions
Execute database marketing campaigns with accuracy
Lead test design, and generate test/sample data in support of formalized testing
Manage team and resource planning; lead and mentor other team members
Manage multiple projects and deliverables
Perform customer profiling and data mining using analytical tools to extract information and provide key business insights and findings from customer data
Support peers with code peer reviews and queries to audit campaigns and analysis and provide data to support email testing
Produce communications about database marketing for technical and non-technical audiences
Work with Account Services, Business Analysts, Quality Assurance, Front-End Development, Application Development and Creative teams to provide a diverse set of data services
Work with email service providers to stage data for campaign execution

What you'll bring:
Bachelor's degree in relevant field of study required, plus 6+ years of relevant experience OR Master's degree in relevant field of study, plus 4+ years of relevant experience
Multiple years of deep data and client-facing experience required

Hands-on, technical experience using Salesforce Marketing Cloud, including components like data extensions, automations, writing queries, inbound and outbound file transfers and extracts, journeys, and sendlog.

Experience with api- and DE-driven journey, AMPScript, and REST API is preferred
Advanced SQL knowledge and multiple years of experience utilizing it
Some experience with Python and data modeling
Ability to lead a team and/or coach and mentor other team members
Demonstrated ability to gain trust of co-workers and across internal and/or client boundaries
Capability to develop in response to client and internal needs and constructive feedback
Ability to work and handle projects independently

Soft skills necessary to succeed:
attention to detail, agility in fast-paced environment, process oriented, open to feedback and change, self-improvement
Building a Successful Team
Building Trust
Coaching
Continuous Improvement (Campaign Operations-focused roles)
Delegating Responsibility
Developing Others
Leadership Disposition
Strategic Decision Making
Technical / Professional Skills

You'll love working at The Lacek Group – smart people, great environment, engaging culture, comprehensive benefits and fantastic growth opportunities.

Your confidential inquiry is encouraged.
The Lacek Group is an Equal Opportunity Employer
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For government reporting purposes, we ask candidates to respond to the below self-identification survey.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Lacek's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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military, ground, naval, or air service.
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military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

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