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    Marketing Manager - Birmingham, United States - Wrapsody

    Wrapsody
    Wrapsody Birmingham, United States

    3 weeks ago

    Default job background
    Retail
    Description

    Marketing Manager

    Content Creation:

    Comfortable with taking pictures and video on phone

    Good eye for photography and aesthetics of business

    Visiting store locations and taking photos of product, displays, and events

    Organizing content on Google Photos

    Talking with Wrapsody store locations weekly for content needed

    Graphic Design:

    (Proficient in Canva Pro and Adobe Photoshop)

    Create graphics for promotional events for socials, emails, and print ads

    Design printed marketing materials such as bookmarks, mailers, enclosure cards, etc

    Create daily Instagram stories

    Editing logos and branding suite in Photoshop as needed for printed materials

    Design various materials for store promotions, events, etc.

    Social Media:

    Maintain consistent brand image on all Wrapsody platforms (Facebook, Instagram, Tik Tok, occasionally Pinterest)

    Schedule in feed post with picture and caption through Meta Business Suite or Later

    Post stories daily

    Update and manage content calendar

    Conduct market research weekly to stay on top of trending content

    Marketing:

    (Proficient in Klaviyo, Google & Meta Ad Manager)

    Digital Ads - Google Ads and Facebook/Instagram

    Print Ads

    Execute email and sms marketing campaigns

    Promote upcoming events, sales and promotions, through social media and Klaviyo

    Conduct influencer collaborations and prepare content proposals

    Oversee Influencer Marketing and budget

    Coordinate promotions, events, and partnerships to expand our reach

    Measure and report performance of all marketing efforts, providing insights and recommendations for improvement

    Customer Service:

    Respond to social media comments, messages, and inquiries in a timely and professional manner while maintaining excellent customer service

    Update automated messages on social media chats to make sure information is correct

    Respond to emails and SMS messaging from customers through Klaviyo

    Build and nurture relationships with customers, influencers, and partners.

    Collaboration:

    Attend weekly calls with Wrapsody team to discuss upcoming events

    Communicate daily with store locations regarding materials or content needed

    Collaborate with Web Manager to ensure posts are linkable on Instagram and Facebook

    Maintain strong relationships with local press to promote store openings, events, & news submission

    Strategy:

    Update and plan content calendar daily

    Analyze campaign and social media post performance

    Attend required marketing and strategy meetings with Wrapsody upper management and external business partners as needed

    Create strategies for online and in store goals

    Organize Marketing and Events calendar

    Develop and implement strategies to grow our online community.

    • Proficiency in Microsoft Office, Google Suite, Canva Pro, Shopify, Photoshop, Instagram, TikTok, Facebook, Meta Business Suite, Klaviyo

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