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    Marketing Manager - Birmingham, United States - Wrapsody

    Wrapsody
    Wrapsody Birmingham, United States

    2 weeks ago

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    Description
    Marketing Manager


    Content Creation:
    Comfortable with taking pictures and video on phone
    Good eye for photography and aesthetics of business
    Visiting store locations and taking photos of product, displays, and events
    Organizing content on Google Photos
    Talking with Wrapsody store locations weekly for content needed


    Graphic Design:
    (Proficient in Canva Pro and Adobe Photoshop)

    Create graphics for promotional events for socials, emails, and print ads
    Design printed marketing materials such as bookmarks, mailers, enclosure cards, etc
    Create daily Instagram stories
    Editing logos and branding suite in Photoshop as needed for printed materials
    Design various materials for store promotions, events, etc.


    Social Media:
    Maintain consistent brand image on all Wrapsody platforms (Facebook, Instagram, Tik Tok, occasionally Pinterest)
    Schedule in feed post with picture and caption through Meta Business Suite or Later
    Post stories daily
    Update and manage content calendar
    Conduct market research weekly to stay on top of trending content


    Marketing:
    (Proficient in Klaviyo, Google & Meta Ad Manager)

    Digital Ads - Google Ads and Facebook/Instagram
    Print Ads
    Execute email and sms marketing campaigns
    Promote upcoming events, sales and promotions, through social media and Klaviyo
    Conduct influencer collaborations and prepare content proposals
    Oversee Influencer Marketing and budget
    Coordinate promotions, events, and partnerships to expand our reach
    Measure and report performance of all marketing efforts, providing insights and recommendations for improvement


    Customer Service:
    Respond to social media comments, messages, and inquiries in a timely and professional manner while maintaining excellent customer service
    Update automated messages on social media chats to make sure information is correct
    Respond to emails and SMS messaging from customers through Klaviyo
    Build and nurture relationships with customers, influencers, and partners.


    Collaboration:
    Attend weekly calls with Wrapsody team to discuss upcoming events
    Communicate daily with store locations regarding materials or content needed
    Collaborate with Web Manager to ensure posts are linkable on Instagram and Facebook
    Maintain strong relationships with local press to promote store openings, events, & news submission


    Strategy:
    Update and plan content calendar daily
    Analyze campaign and social media post performance
    Attend required marketing and strategy meetings with Wrapsody upper management and external business partners as needed
    Create strategies for online and in store goals
    Organize Marketing and Events calendar
    Develop and implement strategies to grow our online community.

    Proficiency in Microsoft Office, Google Suite, Canva Pro, Shopify, Photoshop, Instagram, TikTok, Facebook, Meta Business Suite, Klaviyo

    #J-18808-Ljbffr


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