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Marketing Manager - Birmingham, United States - Wrapsody
Description
Marketing ManagerContent Creation:
Comfortable with taking pictures and video on phone
Good eye for photography and aesthetics of business
Visiting store locations and taking photos of product, displays, and events
Organizing content on Google Photos
Talking with Wrapsody store locations weekly for content needed
Graphic Design:
(Proficient in Canva Pro and Adobe Photoshop)
Create graphics for promotional events for socials, emails, and print ads
Design printed marketing materials such as bookmarks, mailers, enclosure cards, etc
Create daily Instagram stories
Editing logos and branding suite in Photoshop as needed for printed materials
Design various materials for store promotions, events, etc.
Social Media:
Maintain consistent brand image on all Wrapsody platforms (Facebook, Instagram, Tik Tok, occasionally Pinterest)
Schedule in feed post with picture and caption through Meta Business Suite or Later
Post stories daily
Update and manage content calendar
Conduct market research weekly to stay on top of trending content
Marketing:
(Proficient in Klaviyo, Google & Meta Ad Manager)
Digital Ads - Google Ads and Facebook/Instagram
Print Ads
Execute email and sms marketing campaigns
Promote upcoming events, sales and promotions, through social media and Klaviyo
Conduct influencer collaborations and prepare content proposals
Oversee Influencer Marketing and budget
Coordinate promotions, events, and partnerships to expand our reach
Measure and report performance of all marketing efforts, providing insights and recommendations for improvement
Customer Service:
Respond to social media comments, messages, and inquiries in a timely and professional manner while maintaining excellent customer service
Update automated messages on social media chats to make sure information is correct
Respond to emails and SMS messaging from customers through Klaviyo
Build and nurture relationships with customers, influencers, and partners.
Collaboration:
Attend weekly calls with Wrapsody team to discuss upcoming events
Communicate daily with store locations regarding materials or content needed
Collaborate with Web Manager to ensure posts are linkable on Instagram and Facebook
Maintain strong relationships with local press to promote store openings, events, & news submission
Strategy:
Update and plan content calendar daily
Analyze campaign and social media post performance
Attend required marketing and strategy meetings with Wrapsody upper management and external business partners as needed
Create strategies for online and in store goals
Organize Marketing and Events calendar
Develop and implement strategies to grow our online community.
Proficiency in Microsoft Office, Google Suite, Canva Pro, Shopify, Photoshop, Instagram, TikTok, Facebook, Meta Business Suite, Klaviyo
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